Player Acquisition Manager

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Player Acquisition Manager

• Job Summary: The Player Acquisition Manager is responsible for designing and executing strategies that attract new participants into Organized Play programs. This role partners closely with internal stakeholders to define acquisition goals and KPIs, build compelling entry point experiences, and ensure that new members have a clear and welcoming path into the community. Success in this role requires a deep understanding of our target audiences, strong program building instincts, and the ability to translate insights into scalable acquisition initiatives that fuel long-term community growth.

• FLSA Classification (US Only): Exempt

• People Manager: No

• Develop, implement, and maintain acquisition programs that introduce new members to Organized Play and lower barriers to entry.

• Design, test, and refine retail and community based Play! initiatives that attract new participants and build awareness of OP offerings.

• Own acquisition strategy for assigned OP products and initiatives, ensuring alignment with audience needs, brand goals, and early journey experience expectations.

• Work closely with Engagement and Retention managers to develop, monitor and refine player journey transition points.

• Partner with cross-functional and internal OP teams to define clear acquisition goals, KPIs, and success criteria for new and existing Play! programs.

• Collaborate with stakeholders to ensure consistent communication, alignment, and execution of acquisition strategies, entry points, and promotional messaging.

• Track, analyze, and report on acquisition KPIs to understand program reach, conversion, and overall effectiveness.

• Drive execution against acquisition KPIs to ensure a steady pipeline of new members entering the OP ecosystem.

• Develop and maintain methods for gathering prospective member and early experience feedback to inform continuous improvement of onboarding and entry level programs.

• Champion a player-centric, accessibility-focused mindset across OP teams by sharing insights, frameworks, and opportunities to improve early journey experiences.

• Support and deliver internal Organized Play events, workshops, and share outs that reinforce acquisition best practices and strengthen cross-team alignment.

What you’ll bring

• 2-5 years’ experience developing learning programs for youth and adult learners 

• Demonstrated experience in community building/management

• Strong analytical skills, able to identify trends within broad data sets

• Diligent mentality, robust sense of responsibility/accountability, and strong verbal/written communication, documentation, and collaboration skills

• Demonstrated experience collaborating with a team in a fast-paced environment to develop and enhance amazing platforms and services

Preferred:

• 5-8 years’ experience in tabletop or digital games industry 

• 2-5 years’ experience developing consumer and/or retail programs 

• Deep understanding of all supported Pokémon products 

• Existing understanding of Play! Programs and delivery channels 

Base Salary Range: For this role, new hires generally start between $95,640 - $127,250 per year. The full range is $95,640 - $172,260 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid #LI-CK1

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.