VP, Marketing at Series A Health Tech (must have HCP/Pharma experience)

• Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree strongly preferred)

PrescriberPoint is Series A healthtech, funded by Lilly, Pfizer, Adobe, and MasterCard, on a mission to make the prescription journey painless for healthcare providers (HCPs) and patients through an end-to-end solution. Our platform powers 35,000+ pharmaceutical microsites and prescribing tools, including a powerful agentic prior authorization product, generating 500,000+ HCP visits monthly, primarily through sophisticated digital marketing campaigns.

We're seeking a strategic and very hands-on VP of Marketing, reporting directly to the CEO, to scale and lead our marketing function across two critical pillars: our Digital Agency and Corporate Marketing. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech space.

You'll provide strategic leadership and hands-on experience to our internal digital agency that serves pharmaceutical clients (HCPs) and related products and markets. This means inspiring and leading the delivery of integrated, cutting-edge digital marketing campaigns that promote our comprehensive platform and powerful prescribing tools to HCPs. Working with the Agency’s Director, you’ll partner closely with Sales and Customer Success to ensure alignment of expectations and consistent delivery against SLAs, manage client onboarding processes, and collaborate with pharmaceutical MLR (Medical, Legal, Regulatory) teams to de-risk marketing content. As a trusted advisor to clients, you'll translate their objectives into actionable marketing programs while maintaining relentless focus on ROAS. You’ll also collaborate with internal Sales, Business Development, Product, and Data Analytics teams to continually evolve digital marketing strategies spanning the full funnel from awareness-building to target identifiability and conversion.

Build our brand and awareness throughout our ecosystem, which includes HCPs, manufacturers, institutions, specialty pharmacies, and the investment community through strategic conference participation, educational webinars, social media engagement, and coordination of a PR contractor. You'll drive high-quality MQL generation that converts into partnership opportunities and sales conversations.

• →We have a really good shot at improving the millions of lives and careers of HCPs, Patients, and their families (even pets!)
• →We hire adults with a Trust-first/It's All Life philosophy
• →We have some great benefits for a firm at our stage: 401(k) w/matching, all kinds of insurance (including matching HSA and pets!), commute from your kitchen, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business
• →We’re (objectively) way better looking than our competitors  :-)  

• Provide executive level guidance of the marketing function; can advocate and defend positions with grace and ease
• Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals
• Drive a continuous improvement and testing culture to maintain competitive advantage

• Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness
• Provide actionable, real-time campaign feedback through data and insights
• Use data-driven insights to continuously optimize performance and inform future strategy
• Create executive-level reporting that demonstrates value and informs strategic decisions

• Ensure all marketing activities comply with relevant industry regulations
• Maintain the highest standards of data privacy and ethical marketing practices
• Build and sustain trust with our ecosystem through transparent, compliant marketing approaches
• Stay current on evolving regulatory requirements and implement necessary changes proactively

• Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
• Develop proactive hiring plans to scale team capabilities in alignment with business growth
• Foster a culture of innovation, collaboration, and continuous learning
• Drive team engagement and retention with emphasis on strong eNPS scores

• Oversee operational excellence in campaign execution and client deliverables
• Develop scalable processes that support growth while maintaining quality
• Manage relevant client onboarding processes with focus on seamless experience

• Consistent achievement of ROAS targets across client campaigns
• Steady MQL generation that meets or exceeds growth targets
• Client satisfaction and retention through excellent campaign execution
• Measurable improvements in brand awareness and market positioning
• High-performing team with strong eNPS scores

• 12+ years of progressive experience in digital media, healthcare marketing, and/or commercial pharmaceuticals
• Experience serving both pharma manufacturers and the HCP ecosystem is required

• HubSpot veteran with deep, hands-on platform expertise is highly preferred
• Deep understanding of healthcare provider workflows and personas
• Knowledge of pharmaceutical regulatory frameworks 
• Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics
• Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration
• Understanding of AI applications in marketing and willingness to explore emerging technologies

• Excellent communication skills with ability to influence at all organizational levels
• Strong team-building capabilities with track record of developing talent
• Outstanding client-facing skills and ability to build trusted partnerships
• Strategic thinker with tactical execution abilities
• Data-driven decision maker who balances analytics with creative marketing instincts
• Comfort with ambiguity and building processes from scratch

This isn't a role where you'll inherit established teams and playbooks. You'll be building the marketing function at a critical inflection point for our company. You'll have autonomy, direct access to leadership, and the opportunity to make decisions that materially impact our trajectory. If you're energized by early-stage dynamics and want ownership over outcomes, not just outputs, this role offers that opportunity.

Comp: Base 230-260k (depending on location and experience) + 20% bonus + equity

PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics.