Marketing Lead (f/m/d) German Speaking

We are looking for a Marketing Lead (f/m/d) in Berlin to elevate how our product is positioned, launched, and monetised.

This role sits at the intersection of GTM/Revenue, Product, and Branding/Design. You ensure that what we build is clearly differentiated, commercially compelling, and consistently communicated across the funnel.

Your work directly impacts:

• Win rates

• Launch performance

• Feature adoption

• Expansion potential

This is a hands-on role with measurable commercial outcomes.

• Translate complex product features into compelling stories for our target audience.

• Own the Nelly website end-to-end and make it a lead-generating asset

• Maintain consistency across website, landing pages, sales materials, and launches

• Align positioning with pricing and packaging logic

• Develop content that educates, builds trust, and moves prospects toward Sales

• Produce content that will feed into paid channels (e.g. Meta Campaigns)

• Ensure our digital presence reflects where Nelly is heading

• Plan and execute B2B marketing campaigns around product launches, seasonal moments, and key sales initiatives.

• Own the end-to-end narrative: from positioning brief to live campaign

• Define rollout strategies and launch sequencing

• Craft compelling launch narratives

• Ensure launches drive adoption, pipeline, and revenue impact

• Business-fluent German and English required

• Min of 3 years in (Product) Marketing, Growth, or commercial roles

• Proven 0 → 1 channel building

• Proven 1 → scale optimisation

• Close collaboration with Product and Sales

• Experience in competitive analysis and market research

• Strong positioning and narrative development skills

• Ability to translate product complexity into commercial value

• Structured, analytical thinking

• Clear and persuasive written communication in German

• your primary experience is paid performance marketing or media buying

• you are uncomfortable being measured on lead quality and pipeline contribution

• you prefer long planning cycles over fast iteration

• you avoid close collaboration with Sales and Product

• First call with your TA Partner (30')

• Skill Fit Interview with our VP Commercial (60')

• Case Study Interview (60')

• Meet the team

We celebrate diversity and welcome individuals of all genders (f/m/d) to apply — and because we know confidence gaps and impostor syndrome can get in the way, please don’t hesitate even if you don’t meet every single criterion; if you’re exceptional, tell us why, and we’d genuinely love to hear from you.