The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Objective:
The Creative Strategist is a master at bringing ideas to life and a creative powerhouse who can motivate and direct teams in developing best-in-class designs across multiple channels. This role builds and transforms concepts into innovative solutions.
Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective.
Define and document creative strategies that align with marketing and business objectives
Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)
Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards
Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience
Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization
Develop templates and systems for consistent and effective creative execution within the teams
Partner closely with UX and web teams to create seamless visual journeys across connected digital systems
Work with research team and analytics team to align on best practices, inform development and optimize designs based on insights and performance
Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach
Deliver compelling presentations that sell ideas and guide teams executing the work
Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy
Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities
Understand products and services and how they are nuanced across distribution channels
Follow the marketing process to meet legal, compliance, and internal audit standards
5+ years in creative design or professional experience in a related role
Bachelor’s degree in graphic design, visual arts, interactive media, or related field
Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)
Exceptional portfolio of multi-channel design work required
Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies
Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)
Deep understanding of visual hierarchy, typography, color theory, and layout
Ability to translate complex ideas into compelling visual solutions
Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing
Ability to manage tight deadlines and hold team members to deadlines
High-level thinker who can also keep track of details
Ability to build strong working relationships across all levels of the organization
Experience in influencing, mentoring and coaching a team of creative professionals
Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills
Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners
