The Senior Product Marketing Specialist will play a pivotal role in executing go-to-market strategies for our Sheet Metal product offerings, while supporting work in the Aerospace and Defense market. You will support the Senior Product Marketing Manager in defining product vision and strategy and will work closely with product managers, sales, and marketing teams to ensure go-to-market plans are effectively positioned, communicated, and marketed to target audiences.
Product Positioning & Messaging: Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
Go-to-Market Strategy: Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
Content Creation: Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
Campaign Management: Support Demand Gen team with campaign positioning, messaging, customer and market insights.
Sales Enablement: Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
Market Research & Analysis: Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in product management or product marketing.
Strong understanding of marketing principles, audience segmentation, and product positioning.
Excellent verbal and written communication skills.
Ability to work collaboratively in a cross-functional team environment.
Strong project management skills with the ability to prioritize and manage multiple projects.
Experience with Sheet Metal or manufacturing materials preferred.
Proficiency with marketing tools (CRM, email marketing, analytics, etc.
Willingness to travel to tradeshows and events.
Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
B2B, B2C and/or e-commerce experience highly desired.
Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.
We offer a competitive salary + annual bonus opportunity
In addition, we offer amazing benefits including but not limited to:
Health Insurance: Traditional OR High Deductible plan
Flexible Spending Accounts
Health Savings Account (including employer contributions)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid caregiver leave
You will receive 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
401k with company match and immediate vest
Employee Stock Purchase Program at a 15% discounted rate
Matching grants through Protolabs foundation
And More!
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
Proto Labs, Inc. is an Equal Opportunity Employer
Physical Demands:
While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.
Work Environment:
Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.