Senior Product Marketing Specialist

The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the ROG Gaming Desktop/AiO Category, including product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.

The ideal candidate is an experienced and strategic product marketer who understands gaming culture, consumer behavior, and the PC/gaming landscape. This person should be able to identify customer pain points and market opportunities, translate technical product features into differentiated consumer value propositions, and independently develop compelling go-to-market strategies that drive awareness, consideration, and business growth.

• 5+ years of relevant experience in product marketing, category marketing, or go-to-market strategy, with demonstrated ownership of product launches, positioning, and integrated marketing plans.
• Demonstrated familiarity with gaming culture and gamer audiences; must be able to speak credibly and authentically to the gaming community.

Preferred Qualifications: 

• Experience in the Gaming, Consumer Electronics, PC, or hardware technology industries.
• Hands-on familiarity with gaming PCs, PC building, components, or gaming hardware.
• Prior experience managing creative, advertising, PR, social, or media agencies.

Working Conditions: 

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Any travel requirements: Ability to travel 30% domestic

$70,304-$120,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.