Marketing Lead

We're looking for a Marketing Lead to own the full marketing lifecycle at Pump, from email and lifecycle programs to SEO, programmatic channels, and performance marketing. This is a technical, execution-focused role for someone who builds and optimizes systems. You'll work closely with our leadership, as well as performance marketing, GTM, and product teams to drive measurable growth across every stage of the funnel. This is the position for a skilled, technical marketer who wants real scope and meaningful ownership at a fast-growing startup.

Handle the full marketing lifecycle, owning programs across acquisition, activation, and retention with a focus on performance and growth.

Build out and own email marketing from the ground up, including lifecycle flows, nurture sequences, segmentation, and performance optimization.

Deploy SEO and programmatic channels strategically, owning keyword strategy, technical SEO, content optimization, and programmatic distribution to drive scalable acquisition.

Manage and collaborate closely with performance marketing, GTM, and product teams to align execution across the funnel.

Lead performance analytics and attribution, building the reporting infrastructure to understand what's driving traffic, leads, and pipeline and making data-driven decisions to optimize spend and effort.

Launch and optimize demand generation campaigns across paid and organic channels, continuously testing and improving based on data.

Support product launches and sales enablement in close collaboration with Product and Sales.

3–5 years of experience in B2B SaaS or devtools marketing, ideally at a startup or high-growth company

Demonstrated experience owning lifecycle and email marketing, with programs built from scratch and optimized over time

Technical SEO and programmatic channel experience, deployed strategically as core acquisition levers

Strong analytical background, fluent in attribution, funnel metrics, and performance reporting, with a habit of making decisions based on data

Hands-on experience with GTM and growth marketing execution, having run campaigns end-to-end and moved numbers

Familiarity with marketing tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads

Proactive, collaborative, and a scrappy, founder-like mindset