Fractional Chief Marketing Officer

A premier cloud consultancy is seeking a strategic and agile remote Fractional CMO for 20 hours a week, to be based remote in Johannesburg. This role focuses on defining, driving, and executing an overarching marketing strategy. The position supports business growth by establishing scalable lead-generation engines and elevating brand presence across target markets. Acting as a trusted advisor to the executive team, the successful candidate ensures all marketing initiatives align directly with commercial business objectives. Collaborating with internal technical leadership and external partners, this role is designed for a highly data-driven professional capable of translating complex cloud capabilities into compelling, market-facing content. The environment requires a specialist who can seamlessly transition into a collaborative, high-output setting to deliver immediate strategic value and provide direct mentorship to marketing resources. Key Responsibilities: Marketing Strategy & Leadership: Develop and execute a comprehensive, high-growth marketing strategy; define brand positioning, value propositions, and messaging frameworks; provide strategic oversight and mentorship to internal marketing resources or external agencies. Demand Generation & Growth Marketing: Design and oversee data-driven lead generation and account-based marketing (ABM) campaigns to fuel the sales pipeline; optimise the digital marketing mix across multiple channels to increase inbound lead flow. Brand Building & Corporate Communications: Elevate corporate brand presence through strategic content marketing, thought leadership pieces, public relations, and social media campaigns; oversee the corporate website to ensure high performance for client acquisition and employer branding; enforce consistent messaging across all corporate touchpoints. Events & Content Strategy: Conceptualise and drive high-impact marketing initiatives including webinars, industry events, round tables, and whitepaper launches; collaborate with internal technical leadership to translate complex capabilities into market-facing content. Performance Tracking & Analytics: Establish, monitor, and report on key marketing KPIs (including CAC, MQLs, pipeline contribution, and ROMI) to provide regular strategic insights to the executive committee. Market & Competitive Analysis: Monitor B2B technology trends, shifting buyer personas, and competitive movements within the cloud ecosystem to continuously refine marketing tactics. Requirements Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field is required. Master’s degree or MBA is desirable. Proven track record as a CMO, VP of Marketing, or Head of Marketing. Experience within the B2B technology, cloud consulting, or SaaS sectors. Demonstrated success in building corporate brand awareness and scaling lead-generation engines. Deep understanding of the technology sector, digital transformation trends, and B2B buyer journeys. Strong command of digital marketing strategies, content production, PR, and event management. Highly data-driven with strong problem-solving capabilities and superior presentation, storytelling, and interpersonal skills. Proficient in modern marketing stacks (HubSpot, Salesforce, Google Analytics, and marketing automation tools). Benefits Remote work but must be based in Johannesburg for occasional meetings.