Klaviyo and Email Marketing Consultant

An established and rapidly scaling South African lifestyle brand is seeking a commercially-minded Email Marketing Consultant to lead their customer engagement strategy. While the technical infrastructure is already in place, this role requires a strategic expert to take full ownership of the Klaviyo platform, driving measurable revenue growth and customer retention through sophisticated flows and targeted campaigns. This is an initial part-time fixed-term contract offering the opportunity to work remotely or from a Johannesburg-based hub, with performance-linked incentives. Key Responsibilities: Platform Ownership: Manage and optimise the existing Klaviyo ecosystem to ensure peak performance. Strategic Development: Design and implement a comprehensive email marketing roadmap aligned with seasonal launches and promotional cycles. Flow Management: Refine and expand automated customer journeys, including sophisticated welcome series, abandoned cart recovery, and post-purchase engagement. Campaign Execution: Lead the end-to-end planning, copywriting, and deployment of high-conversion email campaigns. Data Analytics: Monitor performance metrics and provide actionable insights to improve open rates continuously, click-through rates, and attributed revenue. Stakeholder Collaboration: Partner closely with the Founder to ensure all communications reflect the brand’s unique voice and lifestyle positioning. Requirements Klaviyo Expertise: Demonstrated, high-level proficiency in the Klaviyo platform is essential. Experience within the retail, e-commerce, or fashion sectors. Familiarity with the South African e-commerce landscape. Proven Track Record: A portfolio or case studies highlighting brands managed and specific revenue growth achieved through email marketing. Strategic Insight: Strong understanding of conversion-focused marketing and customer lifecycle management. Copywriting Skills: Ability to craft compelling, brand-aligned copy that resonates with a discerning lifestyle audience. Technical Independence: Ability to work autonomously, take initiative, and manage tight deadlines in a high-output environment. Required Software Skills: Klaviyo, Shopify (or relevant e-commerce integration), MS Office Suite (Excel for data reporting), Google Workspace Benefits Benefits & Culture: Flexible, remote-first working environment with Johannesburg office access if preferred. Opportunity to work with a high-growth, creative lifestyle brand. Administrative support provided to assist with execution. Work Type & Location Type: Remote working but Johannesburg-based. Hours: Part-time consulting hours, flexible. Contract: Initial Fixed-Term Contract with performance-based renewal. Monthly consulting retainer. Fixed-term rate with additional performance incentives linked to key KPIs.