Technical Sales Representative

As a Technical Sales Representative, your primary mission is to drive growth by identifying and securing new business opportunities. You won't just be selling equipment; you will be delivering tailored material-handling solutions that solve operational challenges for clients. Your role will be to manage the full sales lifecycle, from cold prospecting and technical demonstrations to after-sales support and account optimisation. Key Responsibilities Identify, qualify, and engage high-potential customers within your territory to build a robust sales pipeline. Conduct in-depth cost-benefit analyses and technical product demonstrations to showcase the value of the company’s portfolio. Build strong rapport with key stakeholders and end-users to influence purchasing decisions and exceed sales targets. Prepare weekly and monthly sales reports, ensuring the CRM and sales pipeline are meticulously updated. Monitor customer buying patterns and sales contributions, implementing corrective actions to maximize gross profit. Resolve customer issues with urgency, implementing action plans that ensure long-term satisfaction and brand loyalty. Continuously upskill in the company’s evolving product range to act as a subject matter expert and trusted advisor. Collaborate with service and rental teams to ensure equipment availability and seamless delivery. Forecast stock requirements based on market trends and manage warranty claims, repairs, and maintenance follow-ups. Work closely with internal departments to manage risk accounts and protect company assets. Requirements Minimum matric with a related tertiary qualification an advantage A minimum of 5 years' proven sales track record in technical sales Own car essential Benefits Basic salary plus commission structure Fuel card Cell allowance