Demand Gen Manager

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

As Relay expands our Demand Generation strategy in 2026, we're investing in more targeted, coordinated ways to create and capture demand across our owned surfaces. We're looking for a Demand Generation Manager to own that work end to end.

This role sits within Demand Generation, and works alongside our broader marketing team. You'll own Relay's global lead engine from strategy through execution and results: the capture experiences across our site and content, the webinar and gated-content programming that earns attention, and the demo/chat experiences that turn interest into intent. You'll be the DRI for our lead number and how it converts. This is ideal for someone who spikes like a growth marketer rather than a channel specialist, defines success by quality rather than volume, and is energized by writing a playbook rather than following one.

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  We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

  If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

  Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.

  Important Notice: Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.com. We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages.

• You have 3–6 years of experience in B2B demand generation or integrated campaign management, and you've owned campaigns end to end — not just contributed to them

• You're a quarterback, not a single-channel specialist. You know how to translate strategy into a coordinated plan and hold the line across many teams

• You think in quality, not just volume. You're comfortable working to a baseline you have to beat, and you can defend the trade-offs

• You're a strong cross-functional partner across brand, performance, product marketing, sales, and RevOps, and you make those relationships productive rather than transactional

• You have a strong, detail-oriented mindset that can hold many parallel work streams

• You're comfortable building from scratch and don't need an existing playbook to be effective

• You use data to shape programs, not just report on them

• You're a clear communicator who can run a brief and a retro and keep a multi-team campaign on track

• You're able to join us in our Toronto office (3 days a week)