Event Marketing Specialist

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios, we’re building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

Role Overview:

As an Event Marketing Specialist, you will be the driving force behind our brand’s physical and virtual presence. You aren't just a planner; you are a strategist who understands how to turn a live experience into a measurable pipeline of leads and brand loyalty.

From managing large-scale industry trade shows to executing intimate executive roundtables, you will handle the logistics, promotion, and follow-up strategy for our entire event calendar across the United States.

• →Research potential tradeshows over a variety of segments, including attending discovery meetings, requesting quotes and pulling together contracts.  
• →Develop and execute a comprehensive event marketing calendar that aligns with company-wide sales and brand objectives.
• →Lead all aspects of event logistics, including vendor management, ordering, shipping/drayage, and on-site setup and takedown.
• →Partner with the marketing operations team to create multi-channel promotional campaigns (email, social media, paid ads) to drive registration and attendance.
• →Track and report on key performance indicators (KPIs), including Cost Per Lead (CPL), attendee engagement, and attributed revenue, to prove ROI.
• →Work closely with the Sales/SDR teams to ensure seamless lead hand-off and timely post-event follow-up.

• 2–3 years of experience in event marketing, corporate events, or field marketing (B2B experience preferred).
• Exceptional written and verbal communication skills; ability to pitch sponsorship opportunities to senior leadership.
• High degree of organization with the ability to manage multiple moving parts without losing sight of the "big picture."
• Ability to travel within the United States when needed, up to 50%

• Experience working with event management companies (Cvent, Freeman, GES and others)
• Experience working with project management tools (Asana)
• Experience navigating and working within CRM Tools (Hubspot)

At Relay, relationships are at the core of everything we do - and this translates to how we approach our customers and our work internally. Our relational approach is also at the heart of why we ask all Relayers in our hybrid model to work from the office a minimum of 3 days per week on Mondays, Wednesdays, and Fridays.

About Relay | Culture, Benefits & Perks

Our culture hinges on Relayers getting LIT up in an environment that fosters Learning, Impact, and Teamwork, where we CHASE the best work of our lives. We call this BWIML (Best Work In My Life).