Head of Product Growth

Relevance Digital is a multi-awarded, fast-growing, technology-first Growth Agency, bringing together 180+ performance marketing experts, designers, developers, and data scientists.

Great Place To Work Hellas® certified Relevance in 2020 as a Great Place To Work®. This special recognition is a meaningful achievement and encourages us to enhance our efforts to create an open, inclusive, and creative high trust working environment where everyone feels as an integral part of our team and can evolve personally and professionally. We are grateful to our people for believing in our mission and doing their best to make Relevance a great place to work.

AVIS, BEAT, Jumbo, Kaizen Gaming, Zakcret, Mothercare, Porsche, Hondos Center, Public, Brown Hotels, Celestino, Agnotis, Prince Oliver, YAMAHA, Zeus & Dione, UNICEF Greece, Benaki Museum.

Google Ads Impact Awards 2025: Data Innovation Award
Peak Awards 2025: Grand Winner | Best Performance Per Industry (13 Awards)
Google Premier Partner Awards 2021: Diversity, Equity, and Inclusion Award Winner

Peak Awards 2020: Performance Agency of The Year (41 Awards)

Google Premier Partner Awards 2019: Video Excellence Award Winner

E-volution Awards 2019: 14 Awards

Peak Awards 2019: Performance Agency of The Year (30 Awards)

Google Premier Partner Awards 2018: Display Innovation Award Winner

Google Premier Partner Awards 2018: Video Innovation Award Winner

Google Export Guru Award 2018

Peak Awards 2018: 15 Awards

Google Export Guru Award 2017

Stelios HajiIoannou Young Entrepreneurship Award 2017

Google “Ready to Rock” Award 2016

At Relevance, we focus on six core principles through which we cultivate our culture, promote excellence and evolve: Diversity - Knowledge - Innovation - Execution - Humility - Ownership.

Our company's core purpose is to provide an environment for employees, clients and ourselves to flourish and throughout our eleven-year long lifetime we have heavily invested time & resources in building and maintaining a strategy, structure and methodology with one goal in mind; Growth. We have also managed to create an inspiring working environment in which our people can perform and develop by guiding and being guided.

We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.

• Own product strategy and roadmap across internal tooling and client-facing products, driving to commercial outcomes and growth targets

• Act as the senior point of contact for business stakeholders and the product team, establishing alignment on vision, priorities, and timelines

• Pitch and sell product solutions directly to clients, articulating value, ROI, and vision to win buy-in, expand accounts, and drive revenue

• Gather, refine, and document product requirements through workshops, and data analysis, translating business objectives into clear user stories and acceptance criteria

• Own and manage the product backlog: prioritize features, define epics, and keep the team working from a clear, refined queue

• Partner closely with engineers, designers, and data scientists to ship AI-powered features on time and to specification

• Define, track, and report the product and commercial metrics that matter: using data to shape the roadmap and communicate impact to leadership

• Lead sprint ceremonies: backlog refinement, sprint planning, reviews, and retrospectives

• Proactively surface risks, blockers, and commercial opportunities, and drive them to resolution

• Stay ahead of trends in AI, retail technology, and digital product to keep our strategy sharp and competitive

• →

  7+ years of experience in product management, with a track record of owning products end-to-end and driving measurable commercial results

• →

  Proven success translating complex business requirements into well-defined product specifications

• →

  Commercial acumen — comfortable pitching to clients, influencing revenue, and framing product decisions in business terms

• →

  Strong command of Agile/Scrum and hands-on experience running product ceremonies

• →

  Excellent communication and stakeholder management skills

• →

  Experience owning both internal and client-facing products

• →

  Experience with AI/ML-powered products and a solid grasp of what's technically feasible

• →

  Analytical mindset with a habit of using data to drive prioritization and decisions

• →

  Ability to successfully handle ambiguity, fast pace, and competing priorities

• Experience in Retail product (e-commerce, merchandising, inventory, or customer-facing retail platforms) 

• Familiarity with prompt engineering, LLM workflows, or AI product prototyping

• Agency or consultancy experience managing multiple concurrent product workstreams

• People or team leadership experience