Paid Search Specialist

Position Overview:

We are seeking a highly motivated Paid Search Specialist to join our team. The ideal candidate has a strong background in managing Google and Microsoft Ads accounts, with experience in account and campaign creation, pixel implementation, troubleshooting, and quality assurance. This role requires meticulous attention to detail, a deep understanding of digital advertising platforms, and the ability to work effectively in a fast-paced environment.

Key Responsibilities:

• Create and manage Google and Microsoft Ads accounts, whether agency or client-owned.
• Develop and implement effective advertising campaigns, following naming conventions for consistency.
• Ensure accurate pixel implementation to track conversions and user interactions.
• Conduct troubleshooting to identify and resolve any technical issues or discrepancies.
• Perform quality assurance and auditing to maintain the integrity of campaigns and accounts.
• Link accounts with SA360 (Search Ads 360) for enhanced performance tracking and management.
• Set up and troubleshoot SA360 for optimal campaign performance.
• Manage Google Merchant Centre feeds to ensure product data accuracy.
• Implement scripts and automation to streamline campaign management.
• Set up alerts for major issues and take proactive measures to address them.

Qualifications:

• Proven experience in managing Google and Microsoft Ads accounts.
• Familiarity with account and campaign creation processes.
• Proficiency in pixel implementation and troubleshooting.
• Strong attention to detail and commitment to following naming conventions.
• Knowledge of SA360 and experience with setup and troubleshooting.
• Experience with Google Merchant Centre feed management.
• Proficiency in script implementation and automation.
• Ability to set up alerts and respond to major issues promptly.
• Strong problem-solving skills and analytical thinking.
• Excellent communication and collaboration skills.
• Google Ads and Microsoft Ads certifications are a plus.