Marketing Executive (Digital) - Events & Exhibitions

About the Role: The Digital Marketing Executive will support the development and execution of organization’s digital campaigns to drive traffic, engagement, and ticket sales. The role involves managing digital channels, optimizing web and search performance, and ensuring cohesive brand representation across all digital touchpoints. Key Responsibilities: Plan, implement, and manage online marketing campaigns (Google Ads, Display, YouTube, SEO, SEM). Manage and update the company website and event micro sites with relevant content. Oversee email marketing campaigns and newsletters for various exhibitions. Track and report on digital performance metrics and ROI. Collaborate with creative agencies and internal teams for content creation and campaign delivery. Maintain CRM and ensure effective audience segmentation and targeting. Support marketing automation and retargeted initiatives. Requirements Bachelor’s degree in Marketing, Digital Media, or similar field. 3–5 years of experience in digital marketing within events, exhibitions, or related industries. Proficiency in Google Analytics, Google Ads, Meta Business Suite, and SEO tools. Strong understanding of content marketing, lead generation, and email automation. Detail-oriented with strong analytical and project management skills.