Brand Manager Marketing TR

• →Sales & Marketing Support
  Act as primary marketing partner to Sales team and retailers
  Coordinate creation and distribution of marketing assets (catalogues, visuals, toolkits)
  Manage POSM development (design, production, and deployment)
  Support digital activations and share global social media assets
  Monitor product shipments, samples, and marketing materials distribution
  Conduct market visits, analyze performance, and recommend action plans
  Manage marketing expenses (PO creation and invoice follow-up)
• →Promotions & Activations Management
  Lead end-to-end execution of promotional campaigns (HPP, SPP, events)
  Align with cross-functional teams on objectives, mechanics, and assortment
  Ensure flawless implementation across all touchpoints (retail, digital, training, GWPs)
  Coordinate agencies/decorators and oversee in-store installations
  Track performance and share learnings and best practices
• →Forecasting & Planning
  Collaborate with Sales Team to define promotional forecasts and optimize profitability
  Manage innovation forecasts and volume planning processes, ensuring timely delivery
• →Merchandising & Retail Excellence
  Support counter design development, production, and installation
  Define and share planograms and visual merchandising guidelines
  Develop seasonal merchandising strategies (including lightboxes and animations)
  Ensure excellence in permanent and temporary retail executions
• →Cross-functional Coordination & Meetings
  Participate in key business meetings (S&OP, Forecast, Feeder meetings)
  Prepare marketing presentations and best practice sharing
  Support major industry events organization (e.g. TFWA Cannes)

• Fluent in English and French; Spanish is a plus
• Strong organizational and project management skills,
• Excellent communication and stakeholder management,
• Ability to work in a fast-paced, international environment
• Proactive mindset with strong attention to detail
• Proficient in Microsoft Excel and PowerPoint

• Timely and effective support to Sales and partners
• On-time, high-quality execution of promotions and retail activations
• Accurate and timely forecasts and management
• Consistent excellence in retail execution and merchandising

• Education: Bachelor’s or Master’s degree in marketing, Business, or a related field
• Experience: Minimum 5 years’ experience in Travel Retail (TR) marketing within the beauty or fragrance industry

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