Remote Senior Brand Designer & Systems Lead (m/f/d)

Proven track record of working specifically in brand design — not marketing design or design production. Portfolio must show visual identity work: how the brand was shaped, why decisions were made, what changed as a result

Demonstrated experience building an AI-driven design system — prompt libraries, brand-trained generative models, AI-powered template frameworks, or visual toolkits used by teams beyond design

A strong, trained creative instinct — an instinctive eye for what makes a brand visually distinctive. Can articulate why something works, what is off, and exactly what needs to change

Genuinely brand-obsessed — thinks about brand direction constantly, not just when briefed. Has a point of view on where a brand should go before being asked for one

Hands-on creative execution — can concept and create beautiful visual work personally, not only direct others. Portfolio shows both strategic direction and craft

Experience building visual imaging systems — template frameworks, design tokens, channel adaptation rules — that allow a brand to be rolled out consistently, at scale, and at high quality

Genuinely AI-first — uses AI generative tools (CanvaAI, Figma, ElevenLabs, Claude Design etc) as a core part of their creative workflow, not occasionally

Experience commissioning and directing freelance creative talent with a clear brief and uncompromisingly high standards

Motion and video creative direction experience — concepting and directing short-form brand films, social motion, and event content

B2B SaaS, tech, or hospitality-tech brand experience. Strong ICP empathy for hotel owner-operators is a meaningful plus

Experience building self-serve Canva or Figma template systems for non-designer teams, including governance and quality control

Existing knowledge of or curiosity about the independent hotel market