Senior Marketing Analyst — Hybrid, Barcelona

Spain·BarcelonaFull-timesenior

Data AnalystData

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

Who we are: At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Technical Tools

Data AnalystData

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value — across our core marketplace and our newer brands. You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function).

About the Role

~3 min read

The Barcelona Marketing Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. As we expand into multi-brand and international marketing, you'll help us see clearly across all of it.

This is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you'll need to be based in Barcelona or willing to relocate.

Build marketing reporting leadership relies on. Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day, and fix what's noisy, inconsistent, or missing.

Investigate the business. Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on.

Work the attribution layer. Partner on attribution and measurement so we understand what's driving growth across markets and brands.

Write SQL against large event-based datasets and partner with Analytics Engineering on the marketing data models behind your reporting.

Be the analytical bridge to Martech. QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one.

Root-cause the metrics, tying movements to demand- and supply-side dynamics across a two-sided marketplace.

3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context.

Strong SQL, including complex queries on large datasets and reviewing others' code.

A track record building reporting and dashboards stakeholders genuinely trust.

Solid statistical grounding with Python or R, and experience owning A/B tests end-to-end.

A clear communicator who enjoys partnering directly with business stakeholders.

Experience with a data visualization tool (e.g., Mode, Looker, Tableau).

Experience supporting a Lifecycle Marketing, CRM, or retention function (email, push, or SMS).

Familiarity with marketing attribution concepts (MMM, last-touch, multi-touch).

Experience building transformation models (dbt or similar).

Experience in a two-sided marketplace, or with multi-brand / international marketing.

Familiarity with any of our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch.

Experience putting agentic AI tools (e.g., Claude) to work in your analytics workflow — to speed up SQL, analysis, or documentation.

Long-term incentive plan with a company performance-based cash payout

Pension plan

Private medical insurance

25 days PTO

Meal allowance and flexible compensation plan (transport and nursery)

Gym membership

€450 to cover the costs associated with the adoption of a pet

Annual €150 wellness reimbursement

Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time

Grab snacks, fresh fruit, in our kitchen to keep yourself going

Regular team activities, events, game nights, and more

Dog-friendly office

In the greater Barcelona area the first-year salary range is €47,124 - €60,319.

The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.