Event Marketing Manager

New York · New York CityUS Full-time Salariedmid

MarketingEvent Marketing Manager

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Overview

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.

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MarketingEvent Marketing Manager

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

Samba is seeking a highly organized and detail-oriented Event Marketing Manager to join our Marketing team. This role will support the planning and execution of our in-person and virtual events, including Samba-hosted experiences, industry events, participation in major tentpoles (CES, Cannes Lions, etc.), partner activations, and webinars. The Event Marketing Manager will work closely with our Events Lead and cross-functional teams to deliver exceptional, brand-defining experiences that drive engagement, strengthen relationships, and elevate Samba in the market.

Plan and manage events end-to-end — partner with the Events Lead to manage timelines, budgets, vendors, venues, catering, AV, shipping, travel, onsite staffing, and production details across Samba-hosted events, industry events, and sponsorship activations.

Scale webinar programming — collaborate with Events Lead, marketing insights, demand gen, and partners to grow the number of webinars produced. Manage planning and promotion to flawless production to expand our audience and generate new leads.

Coordinate sponsorships and partnerships — manage contract execution, deliverables, and ensure brand visibility and fulfillment of benefits.

Drive cross-functional alignment — collaborate with Marketing, Sales, Product, and Creative teams to align event and sponsorship goals with business objectives, branding, collateral, and executive participation.

Execute seamless experiences — oversee onsite and online delivery, manage guest lists, RSVPs, registration, customer/partner communications, and act as point-of-contact for vendors, speakers, sponsors, and attendees.

Manage audience engagement — build and maintain invitee lists, ensure accurate outreach and follow-up, and support executive participation in panels, speaking slots, and networking opportunities.

Event Communication and Promotion Strategy — support the creation of event communications and collaborate on promotional strategy for events (in partnership with demand generation and sales teams) to meet registration and attendance goals, and follow ups, leveraging tactics such as email marketing, social media, and paid advertising

Measure and optimize performance — track KPIs including attendance, engagement, meetings, MQLs, influenced and attributed revenue, budget spend, and ROI. Provide post-event reporting, insights, and lead capture to improve future investments.

2–4 years of experience in event coordination, preferably in technology, advertising, or media.

Demonstrated success in supporting all aspects of event marketing across webinars, in-person events, and virtual events.

High energy with an eye for details and a passion for organizing world-class experiences

Strong project management and organizational skills, with the ability to juggle multiple deadlines.

Excellent written communication and collaboration skills — able to work effectively across teams and with senior stakeholders.

Experience with social media platforms (Facebook, Instagram, LinkedIn, X) for content creation and event promotion

Familiarity with webinar production platforms (e.g., Zoom) for scheduling, producing, and recording webinars

Basic understanding of email marketing and CRM tools (familiarity with HubSpot and Salesforce is a plus)

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace

Experience with AI tools for developing content, ideas, and research (e.g., ChatGPT, Perplexity, Gemini)

Experience working in Canva is a plus

Willingness to travel for major events.