Brand Manager

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

As a Brand Manager focused on Influencer Marketing for L'Oréal at Samy, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.

Key Responsibilities:

• Strategic Campaign Development: Receive briefs and work collaboratively with L'Oréal and Samy teams to develop high-level strategic and creative campaign proposals.

• Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.

• Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.

• Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.

• Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.

• Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.

• Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

• Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.

• Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.

• Team Leadership & Development: Oversee, mentor, and train junior team members in new methodologies, best practices, and campaign management processes, fostering a culture of operational excellence, collaboration, and continuous learning. Encourage knowledge sharing and support professional growth across the team.