Social Media Manager

United StatesFull-timemid

MarketingSocial Media ManagerSocial Media

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Quick Summary

Key Responsibilities

As the Social Media Manager, you will lead our social media initiatives to bolster our online presence, engage with our audience effectively, and drive business growth.

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SBG Funding is one of the nation’s leading sources for business funding. We are a niche financing firm with years of experience in the commercial lending arena. Our mission is to provide fast, flexible, and affordable capital to small businesses nationwide.

The Role:

As the Social Media Manager, you will lead our social media initiatives to bolster our online presence, engage with our audience effectively, and drive business growth. Your primary goal will be to significantly expand our social media reach and influence through strategic content and robust community engagement.

Develop and implement a comprehensive social media strategy focused on expanding our digital footprint and increasing our customer base through social media channels.

Set clear objectives for increasing follower count, engagement rates, and overall social media presence.

Oversee creating and publishing relevant, original, and high-quality content.

Collaborate with marketing, sales, and product teams to align social media strategies with business goals.

Analyze and report on the effectiveness of campaigns in an effort to maximize results.

Monitor trends in social media tools, applications, channels, design, and strategy.

Implement ongoing education to remain highly effective and up-to-date on the latest social media best practices and technologies.

Engage in social media presence creation on new and emerging social media platforms.

Drive continuous improvements by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.

Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players, and coordinate actions.

Proven working experience in social media marketing or as a Digital Media Specialist.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Highly skilled in content creation, content editing, platform determination, and audience targeting.

Demonstrated ability to grow social media accounts in terms of followers, engagement, and conversions.

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Bachelor’s degree in Marketing, Communications, or related field.

Excellent communication and interpersonal skills.

Competitive salary package.

Comprehensive health, dental, and vision insurance.