Lead Generation Coordinator

ADI Global Distribution is currently seeking a Lead Generation Coordinator to play a critical role in driving lead pipeline creation across our EMEA markets. You will be responsible for identifying, building and qualifying high-value target audiences aligned to our Ideal Customer Profiles (ICP's) and progressing prospects through the early stages of the funnel – from initial identification through to MQL and SQL. Working closely with Marketing Automation, Internal Sales and Regional Marketing teams, you will ensure consistent flow of high-quality, sales-ready opportunities into the business.

• Identify and define target audiences aligned with regional ICP's, growth priorities and campaign objectives 
• Build and maintain high-quality prospect lists, translating and targeting strategy into actionable audience in partnership with Marketing Automation 
• Qualify inbound and outbound leads against defined ICP and scoring criteria, driving consistent conversion to Marketing Qualified Leads (MQL's) 
• Align closely with Internal Sales and Marketing Automation to refine qualification frameworks, scoring inputs and MQL acceptance criteria 
• Manage early-stage lead engagement and progression through targeted outreach and follow-up, advancing high-intent MQL's to Sales Qualified Leads (SQL's) 
• Ensure clear structured SQL handoff to Internal Sales, including relevant context and engagement history 
• Drive pipeline creation by optimizing Lead > MQL > SQL conversion rates, identifying friction points and improving funnel velocity and lead quality 
• Provide input into nurture strategies and collaborate with Marketing Automation to enhance progression through the funnel 
• Maintain accurate and high-quality data within Salesforce, ensuring all leads, activities and lifecycle stages are correctly tracked and governed 
• Support effective lead routing and lifecycle progression in collaboration with Marketing Automation and Internal Sales 
• Monitor and report on lead performance, conversion rates and pipeline contribution, ensuring aliment with campaign tracking and revenue attribution 
• Deliver insights to improve targeting qualification and early-stage engagement effectiveness 
• Partner cross-functionally with Marketing Automation, Internal Sales and Regional Marketing to align audience strategy, lead quality and pipeline outcomes 

• 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support 
• Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics 
• Experience working with Salesforce or similar CRM platforms 
• Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar) 
• Experience in lead qualification, nurturing or pipeline progression activities 
• Strong analytical mindset with ability to interpret funnel performance and conversion metrics 
• Highly organised and detail-oriented approach to data and process management 
• Strong communication skills with ability to align across marketing and sales teams 
• Ability to operate effectively in a fast-paced, target-driven environment 

• Understanding of revenue attribution models and marketing analytics 
• Exposure to Account-Based Marketing (ABM) strategies 
• Familiarity with data enrichment platforms 
• Experience working closely with Marketing Automation teams and supporting audience strategy development 

• Health package 
• Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
• Flexible working hours 
• English classes during working hours
• Employee referral bonus program
• Well-equipped office

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