Content Engineer

Sendbird is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users.

We powered conversations for DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, and thousands of others. We were good at what we did. Really good.

We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure we'd spent a decade building would become commoditized. The value would move up the stack—into intelligence, into experience, into outcomes.

We had a choice: protect what we built, or reinvent ourselves.

We chose reinvention.

In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we'd launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. And in November 2025, we rebranded to Delight.ai.

The name says it all. AI's real promise isn't efficiency or cost savings. It's giving customers back something they lost—the feeling of being truly understood and cared for. Not satisfied. Delighted.

Delight.ai is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesn't. Delight.ai builds memory over time, learns preferences, and connects context across every channel—chat, SMS, email, voice, WhatsApp—without losing the thread. We're building AI that makes customers feel understood, seen, and remembered.

Most marketing teams are bolting AI onto a content process built for 2018. We're building one for 2026. 

Content is an engineering discipline here. We hold quality bars, build reusable components, and design systems that let us iterate fast. The best people on this team have mastered the craft by hand. They can write a great post from a blank page, and they use AI to multiply what one person can ship.

You'll work in a stack that may include Claude, Claude Code, and other LLM-native tools for research, and building the agents that orchestrate our content workflows end-to-end. Some of the best workflows on our team started as someone's side project.

If you've built systems like this before, or you're hungry to, you'll have real room to shape the approach.

• →Ship excellent content. Posts, narratives, and explainers about Delight.ai's AI concierge platform, our memory and personalization, omnichannel, and Trust OS pillars, and the CX workflows they unlock. Long-form is the core, but the engine reaches into podcast prep and pitching, Reddit and community participation, and wherever else buyers and LLMs go to form opinions.
• →Build the content engine that helps the team move faster and stay sharper:
• →Create repeatable, AI-augmented pipelines for drafting, expert review, publishing, and updates
• →Build agents and workflows that support the content development process end-to-end
• →Design the AEO/GEO foundation — schema, structured outlines, citation-ready formats — that makes Delight.ai discoverable across Google, Perplexity, ChatGPT, Claude, and whatever comes next
• →Be customer zero. Use our agents, our flows, our dashboards. Find what's confusing. Push on what doesn't hold up. Your content will read like you've actually deployed AI concierge agents because you have.
• →Stay close to the market. Our product, the CX industry, and the way buyers and the models that serve them evaluate vendors are all moving fast. Keep up.
• →Close the loop. Track what's working from content to traffic to pipeline across every surface, including which podcast appearances and community conversations actually move pipeline. Learn what humans and models pick up. Iterate.

• 5+ years writing long-form for a living in content marketing, technical writing, developer advocacy, or something close. Show us work that moved something: pipeline, perception, search rankings, or all three.
• Deep SEO expertise. Years of doing the work: keyword research, technical SEO, on-page, content strategy, measurement. You can spec a content cluster, audit a site, and explain why a page isn't ranking without opening a single tool.
• Curious and opinionated about GEO. Nobody's an expert yet. You've been paying attention, you have early hypotheses about what works, and you want to be one of the people who figures it out. Not someone who waits for a best-practices guide to drop.
• Hands-on with AI tools, agents, or automation. You've deployed things, not just written about them, and you can talk through the tradeoffs you made.
• You can collaborate deeply with product and engineering, ask sharp questions, and earn trust through accuracy
• You learn quickly and can turn new domains (a new vertical, a new product capability, a new channel) into clear, comprehensive explanations
• You thrive in a fast-paced environment with high agency and strong ownership
• You have strong opinions about which AI tools work best for what, and a library of custom prompts to back them up

For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $145,000.00 – $170,000.00. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

We're not in maintenance mode. We're rebuilding how businesses connect with their customers using AI, and we're moving fast. If you want to own something real, build things that matter, and work at a company that has the infrastructure, the data, and the conviction to lead this shift, this is the place.

Sendbird is building the AI workforce of tomorrow, and we hire that way too. Learn more about our interview process, how we evaluate candidates, and the role AI plays along the way.