Engagement Strategist - Marketing Cloud Account Engagement

• 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar marketing automation space.
• Proven success navigating and configuring Salesforce Marketing Cloud Account Engagement (Pardot) to solve real-world marketing and sales alignment problems.
• Hands-on experience building, testing, and deploying solutions (Engagement Studio, automation rules, and grading/scoring) that meet complex client needs.
• A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines.
• The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users.
• Experience coordinating work with internal teams and contractors to deliver projects efficiently.

• Guide the client relationship by acting as a proactive partner and primary advisor for their marketing automation strategy and execution.
• Translate client business objectives into technical requirements, ensuring every automated journey we build has a clear purpose.
• Build and configure solutions within Account Engagement to automate lead flow, nurture prospects, and improve marketing ROI.
• Collaborate as a core member of a project team to lead marketing automation deliverables, while supporting the project lead with execution, coordination, and client-facing activities.
• Lead business process reviews to uncover marketing pain points and design the future state of a client’s automation environment.
• Empower client teams by leading training sessions and creating documentation that makes complex marketing workflows feel simple.
• Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency.

• Within 90 days, you have built a deep rapport with your initial clients and are confidently managing their project deliverables and roadmaps.
• By month 6, you have successfully delivered multiple projects on time, resulting in measurable improvements in client platform adoption.
• Within your first year, you are recognized as an indispensable extension of the client’s team, driving retention and identifying new opportunities for their growth.

At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities:

• Lifelong learner with a passion for diving deep into details.
• Self-driven and thrives in dynamic, ambiguous situations.
• Organized and deadline-oriented with a strong sense of ownership.
• Effective delegator who empowers team members.
• Resourceful and able to find solutions through research.
• Curious and adaptable to new challenges and opportunities.
• Embraces remote work and aligns with our core values.
• Thoughtful communicator who clarifies client needs before proceeding.