Social Media Manager

Serenity Healthcare is looking for a Social Media Manager to own and grow our social presence across key platforms. 

This is a hands-on role for someone who understands how to turn ideas into content that earns attention, builds trust and helps people understand the care Serenity provides. 

You will own the day-to-day social media program, from content planning and creation through publishing, community management, influencer partnerships, reporting and optimization. You’ll work closely with the broader marketing team to bring campaigns, patient education, provider expertise, company stories and brand initiatives to life across social. 

This is not a role for someone who only schedules posts from a content calendar. We’re looking for someone who can spot a strong idea, shape the story, create the content, publish it and learn from the results. 

Because Serenity operates in healthcare, this role also requires good judgment. The best candidate will know how to create engaging content while handling sensitive topics with care and maintaining the right level of professionalism and compliance. 

We care less about whether you have followed a traditional social media career path and more about whether you can show us great content you have created and the results it produced. 

You should be able to walk us through social accounts, campaigns, influencer partnerships or pieces of content you have personally worked on and explain what you did, why you did it and what happened afterward. 

You’ll likely bring: 

• 5+ years of experience managing social media for a brand, agency or organization 
• A strong portfolio of social content you have personally created or managed 
• Experience managing platforms such as Instagram, Facebook, LinkedIn, TikTok and YouTube 
• Strong writing and editing skills with the ability to adapt tone by platform 
• Experience creating short-form video and social-first content 
• Experience identifying, recruiting or managing influencers and creators 
• The ability to evaluate creators based on audience fit and performance, not just follower count 
• A good eye for design, composition and visual storytelling 
• Comfort working behind the camera and directing others on camera 
• Experience using social scheduling and analytics tools 
• The ability to manage a content calendar while also reacting quickly to timely opportunities 
• Strong attention to detail and good judgment 
• The ability to work cross-functionally while still owning your work from concept through execution 

Experience with any of the following is a plus, but none are required: 

Healthcare or mental health • Multi-location brands • Paid social • Influencer marketing platforms • Creator contracting and campaign management • Adobe Creative Cloud • Canva • CapCut • Premiere Pro • Social listening tools • Employer branding • Executive thought leadership 

This is an opportunity to shape the social presence of a growing healthcare organization and build a content and creator program with real visibility across the company. 

You’ll have the freedom to test ideas, develop creator partnerships, experiment with new formats and help define how Serenity shows up online, while working closely with a marketing team focused on growth and innovation. 

 Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.