Principal Mgr/Snr Mgr/Manager, Corp Comms & Service Quality

The officer will oversee and handle the following key areas of work:

1. Media, issue and crisis management

• →Develop and implement communication strategies to increase awareness of HSA’s policies, programmes and initiatives particularly on health products regulation, and to enhance HSA’s profile
• →Develop and implement complementary marketing and digital/online communications strategies
• →Handle media and publicity requests
• →Draft and disseminate media releases
• →Analyse media reports
• →Ensure accurate representation of HSA in other agencies’ media and social media content
• →Assist with crisis communications
• →Provide strategic counsel to senior management on public relations opportunities, reputation management and potential communications risks

2. Projects involving research and sensing, consumer education and stakeholder engagement

• →Research and sensing - Gather data, sentiments and behaviours to guide and formulate communications strategies
• →Consumer education - Work closely with key stakeholders to create and shape content and strategies for consumer education
• →Build and maintain strong relationships with key stakeholders, including media representatives, industry partners, government agencies, and internal departments to facilitate effective communication channels

3. Media monitoring and recording

• →Review and disseminate daily media monitoring reports
• →Record news articles in media repository
• →Extract and compile media figures as required for analysis

The officer should possess 4 to 10 years’ experience in Corporate Communications or Public Relations, along with the following competencies:

Core Skills:

• Excellent written and verbal communication skills, with experience in crafting media releases and social media content
• Effective stakeholder management capabilities, with ability to engage across all organisational levels, including C-suite executives and external partners
• Strong project management skills with ability to multi task to deliver high-quality outcomes under tight deadlines
• Analytical skills for data interpretation and report production

The officer should also be self-directed and results-oriented, capable of working autonomously with minimal oversight. Prior experience in healthcare sector communications and/or government agency environments, or Tertiary degree in mass communications or social media, would be advantageous.