Product Marketing Manager

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake.

Our culture is built around doing work that matters, winning as a team, and celebrating success. If you're the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future. 

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

We understand that joining a team is one of the most important decisions you make , and adding a team member is one of the most important decisions we’ll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.

We are on the lookout for a dynamic Product Marketing Manager to join our team. You thrive in the creative and strategic realm of marketing, showcasing your customer-centric approach by developing compelling narratives and targeted strategies. Your passion for understanding customer needs and market trends reflects a deep-seated curiosity and a sharp eye for identifying market opportunities and positioning products effectively.

• →Be the first dedicated marketing resource to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications).
• →Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy.
• →Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders.
• →Continue to develop lifecycle marketing practices across email, in-app, and push. 
• →Maintain market insights through industry research and customer feedback process.  
• →Present marketing strategies and plans to executives and cross-functional teams.

• 5+ years of full-time experience in Marketing or related fields.
• Copywriting experience in different forms of content - announcements, emails, in-app messages. 
• Experience developing insights-driven consumer go-to-market strategies with a proven track record of managing successful consumer-facing product launches.
• Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams.
• Extensive project management experience.

• Bachelor's Degree in Business, Marketing, or a Creative discipline.
• Previous experience in consumer banking