Shopback 22mo ago

Growth Marketing Specialist (ANZ)

SydneyFull-timemid

MarketingGrowth Marketing Specialist

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Quick Summary

Overview

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025,

Technical Tools

MarketingGrowth Marketing Specialist

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

We’re on the hunt for an ambitious, data-driven Growth Marketing Specialist (ANZ) to help take ShopBack through its next phase of growth. Based out of our Sydney office, you’ll be instrumental in scaling customer acquisition for one of ShopBack’s biggest and fastest-growing markets, combining analytical rigour with creative flair. This is a unique opportunity to drive customer acquisition and strategic growth as we work towards becoming a household name across Australia and New Zealand.

Performance Marketing (Paid Social & Content)

Contribute to driving performance and scaling acquisition across channels, supported by a manager and in-house performance teams

Lead + execute paid social content strategy: Generate and test ideas, brief graphic designers & content creators, and optimise to maximise efficiency and conversion

Run a continuous test-measure-learn process across creatives, targeting, and landing experiences

Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries

Local Growth Levers

Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team

Build and manage select influencer partnerships that amplify our paid efforts

Explore and activate other partnership opportunities to support acquisition at efficient unit economics

Budget & Analytics

Take ownership of allocated marketing budgets, ensuring resources are allocated efficiently for maximum impact

Monitor performance in detail and translate insights into better strategies

Experience & Skills

3-5 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments

Experience scaling paid social campaigns (Meta, Google, TikTok, YouTube)

Data literate, able to use insights to drive optimisations and inform decisions

Solid experience with budget management and Excel/Sheets

A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads

Track record of collaborating cross-functionally across creative, CRM, and business teams

Winning Traits

High ownership - you run with projects and don’t wait to be told what to do

Thrive in fast-paced environments with a solutions-first attitude

A natural communicator who can influence and collaborate with ease

Growth mindset: You’re not afraid to test, fail fast, and scale what works

AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale