Marketing Automation Specialist

SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.

We hold true to our core values:

• Adaptability & Continuous Improvement
• Transparency & Trust, Honesty & Integrity
• Teamwork & Collaboration
• Gratitude & Compassion

At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

• →Serve as Marketing's primary hands-on Marketo expert.
• →Build, execute and optimize email campaigns, automated programs and nurture journeys.
• →Develop audience segmentation, campaign logic and targeting strategies.
• →Improve the structure, scalability and efficiency of SILAC's current Marketo environment.
• →Create reusable campaign templates, workflows and program structures.
• →Establish testing and optimization practices across subject lines, content, audiences, cadence and calls to action.
• →Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
• →Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms and automated communications deliver a consistent SILAC experience.
• →Define Marketing requirements for future Salesforce–Marketo integration.
• →Partner with IT/CRM stakeholders on field mapping, data flows, synchronization and integration requirements.
• →Establish strong practices around data quality, consent, opt-in, suppression and campaign governance.
• →Develop campaign reporting and performance dashboards.
• →Help connect Marketing engagement to Sales activity and, as data capabilities mature, production.
• →Identify opportunities to automate repetitive Marketing processes and reduce manual work.
• →Build scalable processes that enable Marketing to increase output without proportionally increasing headcount.

• 5–8 years of experience in marketing automation, demand generation, marketing operations or a related discipline.
• Deep, hands-on Marketo experience required.
• Demonstrated experience building campaigns, nurture programs, segmentation, workflows, forms and landing pages.
• Strong understanding of marketing databases, campaign architecture and data hygiene.
• Experience with campaign analytics, testing and performance optimization.
• Understanding of consent, unsubscribe and marketing communication governance.
• Able to translate business and campaign objectives into scalable technical solutions.
• Comfortable partnering across Marketing, Sales, IT/CRM and Compliance.
• High bias to action and willingness to both develop the approach and personally build it in the platform.
• Bachelor's degree or equivalent relevant experience.

• Salesforce and Marketo integration experience strongly preferred.
• Financial-services experience strongly preferred but not required; deep Marketo expertise is the priority.

• SILAC moves from primarily manual, broad-based marketing execution toward scalable, targeted and measurable engagement, with the technology foundation in place to connect content, digital experience, advisor behavior and ultimately business results.