Siteground3mo ago

Product Marketing Manager

Sofia,SofiaFull-timemid

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Overview

As a Product Marketing Manager at SiteGround, you'll drive the success of our new innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s), collaborating with world-class teams to shape how businesses grow online.

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As a Product Marketing Manager at SiteGround, you'll drive the success of our new innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s), collaborating with world-class teams to shape how businesses grow online. Your work will directly impact product adoption, user acquisition, and the evolution of industry-leading solutions.

Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives;

Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition;

Create compelling product positioning and messaging tailored to multiple customer segments;

Conduct market research and competitive analysis to guide marketing strategy and roadmap planning;

Collaborate closely with product management, design, customer experience, and marketing teams;

Plan, optimize, and oversee product and feature launches to maximize adoption and sales;

Create and contribute to marketing campaigns that promote and upsell products to new and existing customers;

Develop product-led content strategy including case studies, demos, webinars, and educational resources;

Manage product communication across all touchpoints (in-product messaging, email journeys, sales materials);

Define and track key product metrics (activation rates, feature adoption, retention, LTV) and iterate based on data insights;

Own pricing and packaging strategy recommendations based on market research and customer feedback;

Serve as product champion at industry events, webinars, and other online or in-person events.

Minimum 3 years of experience as a Product Marketing Manager or another similar role, with a proven track record of successful product launches;

Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies;

Strong analytical abilities with a data-driven approach to decision-making and strategy development;

Excellent communication and storytelling skills with the ability to convey product value to diverse audiences;

Proven ability to track and improve key product metrics (activation, adoption, retention) while managing multiple priorities in a fast-paced environment;

Track record of delivering measurable results both independently and through cross-functional collaboration;

Excellent verbal and written communication skills in English.

Strong understanding of web technologies (hosting, domains, CMS) and AI tools;

Familiarity with e-commerce platforms, website builders, or AI/ML products;

Experience with marketing digital products, software solutions, or subscription-based services;

Experience with product analytics tools and A/B testing platforms;

Experience with freemium or trial-to-paid conversion optimization.

Competitive salary with achievement bonus;

Premium health insurance;

Reduced working hours every Friday;

Аdditional trainings to upskill your job competencies;

Free office restaurant with our own chef team;