Siteground2mo ago

Senior Paid Media Expert

Sofia,SofiaFull-timesenior

OtherPaid Media

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Quick Summary

Overview

We're looking for a Senior Paid Media Expert to join our internal PPC team at SiteGround. In this role, you'll plan, execute, and optimize paid advertising campaigns across our full product portfolio — from web hosting and e-commerce solutions to our AI-powered platforms including Coderick and AI…

Technical Tools

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You'll work alongside experienced PPC professionals, managing significant budgets across multiple channels (Google Ads, Microsoft Advertising, Meta, and more) and diverse international markets. This is a hands-on, high-impact role at a company in the middle of an exciting transformation from a traditional hosting provider to a multi-product AI-powered platform.

Develop, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), Meta (Facebook & Instagram), and other relevant platforms;

Own campaign strategy and execution across SiteGround's full product portfolio — Hosting, E-commerce, Website Builder, Coderick AI, AI Studio, Email Marketing;

Manage and allocate substantial advertising budgets across multiple regions and locales, ensuring optimal spend efficiency and ROI;

Leverage AI-powered tools and automation, while maintaining strategic oversight and human judgment;

Conduct in-depth keyword research, audience analysis, and competitive intelligence to inform campaign strategy;

Create and test ad copy, creative assets, and landing page experiences to maximize conversion rates;

Build and maintain comprehensive reporting dashboards; deliver regular performance insights and recommendations to stakeholders;

Collaborate cross-functionally with product marketing, growth, affiliate, and creative teams to align paid media with broader go-to-market strategies;

Stay ahead of PPC trends, platform updates, and emerging ad formats to identify new growth opportunities;

Contribute to international expansion efforts by adapting campaigns for different markets, languages, and cultural contexts.

5+ years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads;

Proven track record of managing large-scale budgets (six figures or more monthly) across multiple markets and locales;

Strong experience with AI-driven campaign types and automation tools — Performance Max, Smart Bidding, AI-powered creative optimization, and AI agents for PPC workflow;

Deep understanding of multi-channel paid media strategy, including search, display, video, and paid social;

Advanced analytical skills with hands-on experience in Google Analytics (GA4), Looker Studio, or similar BI/reporting tools;

Experience running campaigns in multiple languages and international markets with localization best practices;

Data-driven mindset with the ability to translate performance metrics into actionable business recommendations.

Experience in the web hosting, SaaS, or tech industry;

Experience with programmatic advertising and emerging ad platforms (TikTok, Reddit, LinkedIn);

Knowledge of first-party data strategies, privacy-first targeting, and cookieless attribution approaches;

Experience with conversion rate optimization (CRO) and A/B testing frameworks.

Competitive salary with achievement bonus;

Premium health insurance;

Reduced working hours every Friday;

Аdditional trainings to upskill your job competencies;