Manager, Lifecycle Marketing – Campaigns & Experiences

CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.

• Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS
• Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
• Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight
• Build and deploy park closure, emergency, or other rapid response communications
• Develop targeted campaign strategies based on audience segmentation and business goals
• Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience
• Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts

• Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns
• Develop and execute A/B testing strategies across messaging, timing, and offers
• Partner with Data Ops to ensure accurate segmentation, targeting, and reporting
• Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements
• Operate within deliverability and audience guardrails defined by the Journeys Manager

• Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized.
• Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices.
• Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns.

• Partner with brand, digital, IT, and growth teams to align messaging and timing across channels
• Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience
• Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints
• Collaborate with agency partners on campaign strategy, creative, and execution
• Cross-functionally align with other internal and external teams to ensure cohesion, map considerations, identify impacts, and deliver with clarity
• Bring forward new ideas, tests, and campaign strategies to drive incremental revenue
• Maintain a proactive and organized campaign planning process to reduce ad hoc execution
• Support rapid response and time-sensitive communications (park closures, weather-related updates, urgent announcements) with quick turnaround
• Support additional marketing needs as they arise

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills.
• Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
• Experience in A/B testing, campaign analytics, and KPI-driven optimization.
• Proficiency in HTML/CSS for email customization is a plus.
• Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
• Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)
• Strong project management skills with the ability to execute multiple campaigns simultaneously.
• Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
• Written and verbal communications skills.
• Ability to make data-driven decisions and craft data-focused reporting.
• Comfortable being hands-on with day-to-day campaign builds and platform administration, not solely directing others’ execution

• This position requires the ability to remain stationery, with or without reasonable accommodation.

Compensation range is $95,000-$112,000 + bonus opportunity, based on qualifications, experience, and performance.  Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching.  Eligibility for 401k is based on age and tenure requirements. 

Application deadline: November 9, 2026

While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.