Freelance SEO / AEO Strategist

Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities

Conduct SEO audits of client website performance

Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.

Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.

Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends

Diagnose and resolve organic traffic and SEO issues

Set up proper performance tracking on-site domains 

Implement Google Search Console and Google Analytics

Inform client services and web team of algorithm updates and SEO news

Advise on best practices around domain, sub-domains, and site architecture

Provide expertise as needed for complex SEO problems/opportunities

Other responsibilities as assigned.

Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.

Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.

Conduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance.

Develop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations.

Stay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients.

Oversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance.

Experience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content.

Demonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables.

Optional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website.

B.A. or B.S. degree is required

French and English proficiency

5-8 years of progressive SEO experience with a digital marketing agency or in-house team

Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites

Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities

Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org

Proficiency and knowledge of web development best practices and processes (code ability is not required)

Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions

Experience with HubSpot or marketing automation platforms preferred yet not required

Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies

Experience presenting to clients or executive-level team members preferred

Excellent writing skills and a strong understanding of best practices for SEO-friendly content

Proficiency in Google Suite

Experience working remotely in similar roles is strongly preferred