Senior Offline Marketing Specialist - Mashhad

At Snapp, we’re redefining how cities move. Our ride-hailing and mobility platform connects millions of riders and drivers every day, delivering safe, reliable, and efficient transport solutions. Powered by real-time data and robust infrastructure, we make urban travel faster, simpler, and more sustainable.

We operate with the mindset of a global tech leader and the agility of a startup, building services that scale across markets while staying responsive to local needs.

• Plan, develop, and execute Offline and BTL marketing campaigns aligned with marketing and business objectives.

• Develop creative and actionable concepts for offline activations, brand activations, and experiential marketing campaigns.

• Manage campaigns end-to-end, from briefing and ideation to planning, execution, monitoring, and post-campaign evaluation.

• Identify and develop offline marketing opportunities across malls, cinemas, recreational venues, retail locations, events, exhibitions, and other relevant physical touchpoints.

• Plan and execute partnership, sponsorship, event, and activation campaigns.

• Identify new opportunities to strengthen brand presence and customer engagement across physical touchpoints.

• Build and manage relationships with partners, vendors, agencies, event organizers, and other external stakeholders.

• Plan and manage promoters and field execution teams.

• Develop offline customer acquisition and engagement mechanisms, including vouchers, lead generation, sampling, promotions, and other BTL activities.

• Plan and oversee the production and execution of POSM, booths, signage, flyers, uniforms, branded assets, and other campaign materials.

• Monitor campaign execution across different locations and ensure compliance with brand guidelines and execution standards.

• Conduct regular field visits and execution monitoring to identify and resolve operational and quality issues.

• Manage multiple offline campaigns simultaneously across different cities and locations.

• Prepare campaign briefs, proposals, timelines, budgets, and other required documentation.

• Collaborate with relevant internal teams to ensure smooth and integrated execution of offline campaigns.

• Monitor campaign performance and prepare post-campaign reports based on relevant KPIs such as reach, leads, customer interactions, voucher performance, activation participation, and execution quality.

• Identify and document key learnings from campaigns and apply them to future offline activities.

• Stay up to date with trends and best practices in BTL, experiential marketing, brand activation, and offline marketing and translate relevant trends into actionable campaign ideas.

• Leverage AI tools for research, campaign ideation, planning, presentation and proposal development, data analysis, reporting, and workflow optimization.

• Develop and maintain scalable processes, guidelines, and playbooks for offline campaign execution.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 3+ years of relevant experience in Offline Marketing, BTL, Brand Activation, Experiential Marketing, Event Marketing, Sponsorship, Partnership Marketing, or related fields.

• Proven experience in planning and executing BTL and offline marketing campaigns from concept to execution.

• Strong understanding of BTL, Brand Activation, Experiential Marketing, Events, Sponsorships, and Offline Customer Engagement.

• Hands-on experience in managing end-to-end offline campaigns, including planning, budgeting, execution, monitoring, and reporting.

• Proven experience working with agencies, vendors, partners, event organizers, promoters, and field teams.

• Strong project/campaign management, coordination, and follow-up skills with the ability to manage multiple campaigns simultaneously.

• Strong negotiation and stakeholder management skills.

• Strong creative thinking with the ability to turn marketing objectives into practical and executable offline ideas.

• Strong problem-solving skills and the ability to handle real-time field and operational challenges.

• Experience in managing multi-location or multi-city offline campaigns is a plus.

• Experience in mall, cinema, retail, recreational venue, exhibition, university, or community activations is a plus.

• Familiarity with offline customer acquisition mechanisms, including vouchers, promotions, sampling, lead generation, and customer engagement activities.

• Familiarity with offline campaign KPIs such as reach, leads, customer interactions, footfall, voucher performance, participation, and execution quality.

• Strong written and verbal communication and presentation skills.

• Ability to work effectively in a fast-paced, dynamic, and highly collaborative environment.

• Strong ownership, attention to detail, and ability to drive campaigns from idea to execution.

• Hands-on familiarity with AI tools.

• Ability and willingness to use AI tools for research, ideation, campaign planning, reporting, data analysis, content development, and workflow optimization.

• English proficiency is a plus.

Help us shape the future of ride-hailing and urban mobility. Submit your CV and let’s build smarter cities together.