Communications Publicist, NYC

New York is one of Soho House’s most important markets, and we are looking for a highly connected, energetic and hands-on Communications Publicist to help maintain and grow our leading reputation across the city.

This is a relationship-led, externally focused role for someone who knows New York, knows the people who shape its cultural conversation and is excited by the opportunity to get out there and make things happen.

Working closely with the Global Communications team, you will be responsible for building and maintaining meaningful relationships with the journalists, editors, with a strong focus on non-traditional media including: creators, cultural influencers and tastemakers who matter to Soho House. You will turn those relationships into compelling stories, conversations, coverage and content that amplify what is happening across our New York portfolio.

The role spans Soho House’s New York Houses, Soho Home, Soho Works and public restaurants including Cecconi’s, as well as the wider cultural moments, partnerships and experiences that make New York such an important part of the Soho House story.

We are not looking for someone who simply writes communications plans. We are looking for someone who has the creativity, confidence and black book of contacts to uncover opportunities, build meaningful relationships and delivers impactful stories and content.

• →Run day-to-day media, creator and influencer relations for Soho House’s New York portfolio, working closely with the Junior Communications Manager Americas and wider NYC team.
• →Build and maintain an active, high-quality network of New York journalists, editors, creators, cultural figures and tastemakers across lifestyle, culture, hospitality, food, interiors, design and the creative industries.
• →Develop and implement targeted communications activity that generates meaningful coverage, conversation and content across print, digital, broadcast and social channels.
• →Pitch creatively and proactively, finding the right story, the right person and the right moment rather than relying solely on traditional media outreach.
• →Build authentic relationships with New York-based content creators and influencers whose voice, audience and cultural relevance genuinely align with Soho House.
• →Invite NY based media and cultural voices to Soho House experiences, events and Houses in ways that feel natural, relevant and credible.
• →Identify opportunities to amplify the people, places, experiences and stories that make Soho House distinctive in New York.
• →Support Junior Communications Manager Americas with major New York launches, events, partnerships and cultural moments to deliver strong local communications and media engagement.
• →Develop and maintain high-quality New York publicity materials, including media kits, announcements, briefing materials, product mailers and targeted outreach.
• →Be highly visible and well connected within the New York media and cultural landscape, regularly meeting contacts and creating opportunities for the brand.
• →Monitor New York media and social conversation, providing regular insight to the wider communications team and identifying issues or emerging narratives that could impact Soho House’s reputation.
• →Estbliash a close working partnership with the Junior Communications Manager Americas to strengthen the overall New York communications operation.

• You will be someone the New York media and creative community knows, trusts and wants to hear from; someone who brings opportunities into the business and can turn Soho House’s considerable activity and cultural relevance into genuine visibility and influence.
• An established and active network of New York media contacts, journalists, editors and cultural voices, with the credibility and confidence to pick up the phone and get a conversation started.
• Strong relationships with relevant New York-based content creators and a genuine understanding of who is culturally relevant — not simply who has the biggest following.
• A little black of book of contacts / PRs across culturally relevant lifestyle and creative brands
• A proven track record of generating quality media coverage and organic creator content in New York, ideally within hospitality, lifestyle, culture, food, fashion, interiors, design or a related sector.
• Someone who is naturally curious about New York and understands its cultural landscape, neighbourhoods, personalities and conversations.
• Excellent judgement about what makes a good story, who will care about it and how to make it relevant.
• Strong writing and communication skills, with the ability to quickly adopt Soho House’s tone of voice and communicate with confidence and personality.
• Highly organised, detail-oriented and able to manage multiple priorities in a fast-moving environment.
• Calm under pressure, adaptable and comfortable changing direction when opportunities arise.
• A roll-up-your-sleeves, can-do attitude. You should be someone who sees an opportunity and goes after it, rather than waiting to be given a brief.
• A collaborative team player who will work closely with, support and complement the existing Americas and Global communications team.