Regional Marketing Manager, Asia Pacific & Middle East

Enterprise AI is moving from pilots to production, and the constraint is no longer the model — it's the data. Agents are only as good as what they can sense, trust, and act on in the moment, and real-time, event-driven data is becoming the foundation every serious AI system runs on.  

Solace is the leading platform for the enterprise AI era. Established enterprises worldwide — including RBC Capital Markets, Bosch, Heineken, PSA Singapore, United Airlines, Schwarz Group, and hundreds more — have built their business around Solace to enable intelligent, real-time experiences, modernize their application and integration landscape, and create seamless digital journeys for their customers, partners, and employees. 

So, the next time you drive a car, order furniture online, fly in a plane, check your bank balance on your phone, your positive experience could be a direct result of our technology—and your hard work! 

About the Role

We are looking for a high-impact Regional Marketing Manager, Asia Pacific & Middle East to drive integrated demand generation, pipeline creation and market growth across the region. This is a strategic, hands-on B2B technology marketing role for a marketer who can own programs end to end, think in full-funnel metrics and use modern tools, including AI, to deliver measurable business results.

You will lead marketing for Southeast Asia and India, while supporting programs across Australia, North Asia and the Middle East in partnership with regional sales, channel partners and global marketing teams. The role reports to the Senior Director, Regional Marketing - APAC & Middle East and plays a key part in expanding Solace's market presence and revenue impact across the region.

What You’ll Do 

Regional Strategy & Planning

• Own the regional marketing strategy and execution plan for Southeast Asia and India; support plans for Australia, North Asia and the Middle East.
• Partner with APAC sales leadership to build quarterly marketing plans aligned to pipeline, revenue and account growth priorities.
• Adapt Solace's global campaigns into regionally relevant programs, tailoring messaging, channels and tactics for each market.

Demand Generation & Pipeline Acceleration

• Plan and execute full-funnel marketing programs across online and offline channels, including webinars, virtual and in-person events, ABM campaigns, email marketing, regional digital campaigns and partner-led activities.
• Drive lead generation, lead progression and mid-funnel conversion using data, intent signals, audience segmentation and relevant content assets.
• Measure program performance and optimise tactics to improve lead quality, conversion rates, pipeline contribution and ROI.

Events, Programs & Partner Marketing

• Manage regional online & offline programs from planning and logistics through execution, follow-up, reporting and post-campaign optimisation.
• Own regional marketing budgets with accountability for ROI, cost-per-lead and pipeline impact.
• Build and execute co-marketing programs and co-branded content with key systems integrators, technology partners and regional channel partners.

Sales Partnership & Strategy Alignment

• Work closely with regional sales teams to identify priority accounts, campaign needs and pipeline-building opportunities.
• Provide sales teams with relevant assets, campaign insights, automation support and follow-up recommendations.
• Communicate marketing performance, learning and next actions clearly to sales, partners and global marketing stakeholders.

AI & Marketing Technology

• Use AI and AI-powered tools to improve marketing efficiency, audience targeting, personalisation, campaign execution and lead generation outcomes.
• Test, learn and scale practical AI use cases across the regional marketing function.
• Manage core marketing platforms and reporting tools, including Marketo, Salesforce, webinar platforms, analytics dashboards and campaign automation tools.

Marketing Operations & Regional Advocacy

• Manage campaign reporting, performance dashboards, budget tracking and operational administration.
• Support regional customer advocacy, case study and reference activities in partnership with sales, customer marketing and global marketing.

 

What You’ll Bring to the Role

• Bachelor's degree in Marketing, Business Management or a related field.
• 10+ years of hands-on B2B enterprise technology field marketing experience, ideally across multiple APAC markets.
• Strong knowledge of Southeast Asia and India; working knowledge of Australia, North Asia (Japan, Korea, Hong Kong/Greater China) and the Middle East preferred.
• Proven ability to own the full marketing program lifecycle: strategy, planning, execution, measurement and optimisation.
• Strong digital and lead generation skills across webinars, virtual events, digital advertising, email marketing, online lead generation and ABM tactics.
• Proficiency in Marketo and Salesforce essential; experience with AI tools, webinar platforms and analytics tools highly preferred.
• Strong command of full-funnel B2B marketing metrics, including leads, MQLs, SQLs, pipeline, revenue, conversion rate and ROI.
• Ability to localise global campaigns for diverse APAC markets while maintaining brand and campaign consistency.
• Excellent project management, communication, stakeholder management and time management skills, with strong attention to detail.
• Self-starter with the maturity, business acumen and confidence to operate independently across a complex, multi-geography remit.
• Bilingual or multilingual capability preferred; English plus any regional Asian language is an advantage.
• Singapore-based, with ability to travel regionally and internationally.

Why You’ll Love Working at Solace

At Solace, we’re all about smart people, meaningful work, and good vibes.

• Work with brilliance – Our team is packed with some of the sharpest minds in the industry.
• Balance matters – We believe work should fit into your life, not the other way around.
• Hybrid-first – Flexibility is built into how we work, so everyone feels included and empowered.
• Values-driven – We live and breathe our core values: craftsmanship, trust, courage, freedom, momentum, humility, and human experience.
• Growth mindset – Our training programs are designed to help you level up, fast.
• Customer Obsessed – We’re proud of our world-class customer lineup (we’re not shy about it).
• Keep it fun – We’re social, we keep things simple, and we know how to have a good time.
• Creative culture – We’ve got a great sense of humour and we make cool videos on topics like MITT and this (check them out!).

 

At Solace, we are committed to a fair, inclusive, and transparent recruitment process.
To help identify candidates whose qualifications best align with the role, we use artificial intelligence (AI) tools during the initial stage of resume screening. These tools compare submitted resumes to the job description, focusing on education, experience, and skills.

 

Importantly, all decisions beyond this initial screening—including interviews and final hiring—are made by our human recruitment team. AI is never used to make final hiring decisions.

 

Let’s Talk

Not sure you meet every requirement? That’s okay — we’re more interested in your potential and passion. If this role excites you, we’d love to hear from you.

 

Need accommodations during the hiring process? Just let us know — we’re here to support you.

 

Thanks to everyone who applies! While we wish we could connect with every candidate, only those selected to move forward will be contacted.

 

At Solace, we believe that diversity and inclusion drive innovation and growth, both in business and in life. We strive to create an enriching and safe workplace where you can be who you are. If you want to do the best work of your career and feel supported every step of the way, we encourage you to join us!