Sr. Manager, International Marketing - Korea

Overall Job Responsibilities • Lead the In Market Korean player development strategy, ensuring alignment with the overall business goals of the property. • Maintain a strong presence on the casino floor, building relationships with key players and identifying opportunities for upsell and reactivation, whilst in Manila, but with the main concentration to be in market. • Collaborate with CRM and Sales to implement targeted campaigns, promotions, and tier-matching programs specific to Taiwan markets. • Ensure compliance with company policies, responsible gaming practices, and regulatory standards. Functional Job Responsibilities • Provide excellent service consistent with the property’s core service standards and brand attributes. • Actively prospect, identify, and recruit high-value players from Korea through direct sales efforts, referrals, and targeted campaigns. • Build and maintain a pipeline of potential premium players by leveraging personal networks, industry contacts, and player databases. • Ensure strong retention strategies are in place by delivering personalized offers, reinvestments, and exclusive experiences. • Identify key trends, preferences, and behavior of Korean players to craft effective engagement strategies, and what key competitors are introducing. • Work closely with Premium Services, Transportation, F&B, Hotel, and Sales/CRM teams to coordinate player visits, events, and experiences. • Partner with CRM/Sales to design targeted reinvestment offers and campaigns specific to Korean players. • Prepare regular reports on player activity, team performance, and competitor benchmarking for management review. • Support Korean roadshows, visits, and player events; coordinate logistics with overseas agents and partners. • Drive revenue by meeting or exceeding assigned monthly and quarterly sales targets. • Maintain detailed player profiles and sales records in company system for accurate tracking and follow-up. • Coordinate and host exclusive tournaments, and events targeted at Korean segments. • Up-sell and cross-sell property amenities to guests company-wide. • Process all guest requests and respond promptly and discreetly to guest inquiries • Answer basic property questions and provide information regarding rooms, restaurants, and entertainment for the guests. • Contact players regarding special events and promotions as deemed necessary. • Other related duties as necessary KEY COMPETENCIES AND SKILLS • Commitment to providing world-class guest experiences with a personal and culturally sensitive approach. • Comfortable analyzing player data, generating insights, and making ROI-based reinvestment decisions. • Able to adjust approach based on player profile, business needs, and cross-departmental feedback. • Proven ability to influence player decisions, manage high-stakes negotiations, and drive loyalty. • Maintains discretion, integrity, and a polished image when dealing with high-value clients and partners. • Excellent in Korean, and English. Skilled in both verbal and written communication. • Proficiency in Korean and English languages Requirements • At least College level • Minimum of 5 years of experience in a sales-driven and/or customer service-oriented role • Prior experience in the casino, hospitality, or luxury services industry is highly desirable