65162988430 - CMO/Head of Growth

Position: Head of Growth / Chief Marketing Officer (CMO)

Type: Full-Time Remote Contractor (40 hours/week)

Schedule: US Business Hours Alignment (EST/CST/PST Overlap) | Monday – Friday

Target Location: Remote (Open to top-tier talent in Latin America or South Africa)

We are seeking a seasoned, high-impact Head of Growth / CMO to take complete ownership of our growth marketing engine, digital channel management, and creative strategy.

This is a "Strategist and Doer" role designed for a true e-commerce Subject Matter Expert (SME). You will step in as an executive partner to the Founder, removing marketing bottlenecks, holding external agencies accountable (Paid Media, Amazon, Email/Retention), and building systematic, AI-driven creative workflows.

You understand performance metrics deeply (ROAS, MER, CAC, LTV, contribution margins) and know how to build systematically to scale top-line growth while protecting bottom-line profitability.

• →Growth Marketing & Profitability Ownership: Own primary top-line and profitability metrics across all digital channels, continuously optimizing MER (Marketing Efficiency Ratio), blended ROAS, and CAC against contribution margins.
• →Agency Management & Leadership: Oversee, audit, and hold external partner agencies accountable, including paid media performance marketing agencies, Amazon specialists, and email/lifecycle marketing teams.
• →Systematic Creative Strategy: Partner with internal creative execution teams (onsite video/photographers and motion designers) to establish a repeatable, high-volume ad creative testing architecture for Meta, TikTok, and Google.
• →AI Tool Integration: Architect and embed AI workflows into daily marketing operations to accelerate creative briefing, landing page generation, ad copy iterations, and performance reporting.
• →Cross-Functional Execution: Work directly with leadership on promotional calendars, product launch strategies, and inventory forecasting alignment.

• Proven E-Commerce Track Record: 6+ years of growth marketing leadership experience inside scaling DTC brands ($5M to $20M+ annual revenue scale).
• Agency Oversight Experience: Demonstrated success directly managing and holding external performance marketing, retention, and Amazon agencies accountable to performance benchmarks.
• AI & Operational Efficiency: Fluent in leveraging AI tools (Midjourney, ChatGPT, Claude, Runway, or custom LLM workflows) to build lean, scalable marketing operations.
• Data Mastery: Deep understanding of e-commerce financial ratios, attribution models, Google Analytics 4, Shopify analytics, and post-purchase survey data.
• Communication & Availability: Flawless written and spoken English with full availability during US business hours.