Brand Marketing Manager - 60785826668

Remote | Full-Time 
Reports To: Chief Growth Officer
Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across North America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand evolution, digital marketing initiatives, and creator ecosystem.

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization.

This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

This is not a traditional social media management role.

This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both revenue and brand awareness across:

• Email Marketing
• Social Media
• Influencer Marketing
• Affiliate Programs
• Amazon Content
• Retail Sales Materials
• Product Launches
• Seasonal Promotions
• Future Paid Media Initiatives

You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders.

Success in this role requires equal parts strategic thinking, creative instincts, analytical rigor, and operational execution.

Serve as the architect of the company's marketing calendar and campaign ecosystem.

You will:

• Build and maintain the annual and quarterly campaign roadmap
• Develop seasonal marketing initiatives, product launches, promotional events, and brand activations
• Define campaign messaging, positioning, offers, CTAs, and content themes
• Align campaigns across email, social, influencer, Amazon, and future paid channels
• Create marketing plans that balance revenue generation with brand growth
• Ensure every marketing initiative supports broader company objectives

Rather than creating individual posts, you will define the strategic direction that drives all downstream execution.

Own the email marketing channel as a primary growth engine.

Responsibilities include:

• Managing the overall email marketing strategy
• Building and optimizing flows, automations, and customer journeys
• Creating campaign calendars aligned to promotional initiatives
• Audience segmentation and personalization
• A/B testing and experimentation
• Performance reporting and optimization
• Revenue attribution analysis

You will be expected to identify opportunities to increase:

• Customer acquisition
• Repeat purchases
• Customer lifetime value
• Retention and engagement

Lead content strategy across Meta platforms while directing creative execution.

You will:

• Create channel-specific content strategies
• Develop campaign briefs for creative teams
• Review and approve social content
• Ensure brand consistency across all customer-facing assets
• Identify content opportunities based on trends, seasonality, and consumer behavior
• Measure engagement and conversion performance

You will own the strategy and outcomes while partnering with creative resources for execution.

Own the relationship with external TikTok marketing partners.

Responsibilities include:

• Providing strategic direction and campaign briefs
• Reviewing and approving content plans
• Supplying product, campaign, and brand context
• Evaluating agency performance
• Analyzing campaign metrics and results
• Identifying opportunities for improvement and growth

You should be highly comfortable interpreting platform analytics and challenging assumptions when performance data does not support recommendations.

Build and scale creator-driven growth initiatives.

You will:

• Develop influencer outreach strategies
• Build affiliate partnerships
• Identify creators aligned with campaign objectives
• Coordinate product seeding initiatives
• Measure creator performance and ROI
• Manage influencer relationships
• Scale programs that drive awareness and sales

Act as a steward of the brand across all customer touchpoints.

You will:

• Review creative assets for consistency and quality
• Direct design priorities and production needs
• Oversee retail sales materials and pitch decks
• Support product launches and merchandising initiatives
• Ensure consistent messaging across channels
• Protect and evolve the brand voice

Partner with internal teams and external resources to maintain a best-in-class Amazon presence.

Responsibilities include:

• Reviewing product listings and creative assets
• Ensuring brand consistency
• Supporting conversion-focused content improvements
• Coordinating visual updates and merchandising initiatives
• Monitoring marketplace performance trends

Use data to drive decisions across all marketing channels.

You will regularly analyze:

• Email performance
• Social engagement
• TikTok metrics
• Amazon performance
• Influencer results
• Campaign ROI
• Customer acquisition metrics
• Retention and repeat purchase behavior

Success in this role requires turning insights into action—not simply reporting results.

You should be comfortable identifying:

• What's working
• What's underperforming
• Why it is happening
• What changes should be made next

This role includes direct management responsibilities.

You will:

• Manage and mentor a Social Content Designer
• Coordinate freelance creative resources as needed
• Collaborate with agencies and external partners
• Work closely with leadership on growth initiatives
• Provide clear direction, feedback, and accountability

• 3–5+ years of experience in Brand Marketing, Growth Marketing, DTC Marketing, or Lifecycle Marketing
• Experience developing and executing multi-channel marketing campaigns
• Strong understanding of consumer marketing principles
• Hands-on experience managing Klaviyo
• Experience working with Shopify-based brands
• Familiarity with Meta and TikTok marketing ecosystems
• Strong analytical and reporting skills
• Experience managing agencies, freelancers, or creative resources
• Excellent written and verbal English communication skills
• Strong project management and organizational abilities
• Ability to thrive in a fast-paced, entrepreneurial environment

• Experience launching or scaling DTC consumer brands
• Background in lifestyle, gifting, novelty, impulse-purchase, or consumer products industries
• Experience building influencer or affiliate marketing programs
• Experience managing creative or content teams
• Familiarity with Amazon marketplace marketing
• Experience overseeing paid media agency relationships
• Knowledge of customer lifecycle marketing and retention strategies

Within your first 90 days, you will:

• Develop and launch a comprehensive campaign calendar
• Take full ownership of the email marketing function
• Establish performance reporting and KPI dashboards
• Successfully direct social and TikTok content initiatives
• Launch or expand influencer marketing efforts
• Improve channel alignment and campaign execution
• Become the primary marketing strategist supporting revenue growth initiatives

The ideal candidate is:

• Highly analytical and data-driven
• Strategic yet execution-oriented
• Comfortable making decisions independently
• Creative without sacrificing business outcomes
• Strong in consumer psychology and storytelling
• Experienced in DTC marketing environments
• Naturally curious about performance trends and customer behavior
• Comfortable managing multiple channels simultaneously
• Passionate about building brands that consumers genuinely love