Senior Brand Marketing Manager (DTC Growth) - 60786199464

Remote | Full-Time 
Reports To: Chief Growth Officer
Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

We are a well-established consumer products company with a strong national brand presence and decades of customer loyalty built through innovation, quality, and memorable customer experiences.

As we continue investing in our direct-to-consumer growth strategy, we are looking for a highly strategic and data-driven Senior Brand Marketing Manager to lead campaign planning, lifecycle marketing, organic content strategy, influencer partnerships, agency management, and DTC revenue growth.

This is a highly autonomous role for someone who thrives in ownership-driven environments and enjoys making decisions that directly impact revenue performance.

You will not simply execute marketing initiatives—you will help determine what the company says, when it says it, where it says it, and how those efforts translate into measurable business growth.

This is not a social media management role.

This is not a content coordination role.

This is a DTC growth leadership position responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue.

You will serve as the strategic owner of multiple customer-facing marketing channels and become the primary driver behind campaign execution and performance optimization.

Success in this role requires a unique combination of:

• Brand strategy
• Campaign development
• Lifecycle marketing
• Data analysis
• Agency leadership
• Consumer psychology
• Ecommerce growth

You will be expected to operate with a high degree of independence and bring recommendations backed by data rather than waiting for direction.

Own the annual, seasonal, and promotional marketing roadmap.

Responsibilities include:

• Developing integrated campaign strategies
• Building promotional calendars
• Planning product launches
• Mapping products and offers to seasonal demand cycles
• Defining campaign messaging and positioning
• Creating offers, promotions, and CTAs
• Coordinating execution across all marketing channels

You will serve as the architect of the company's campaign ecosystem.

Own the email channel as a major revenue-generating asset.

Responsibilities include:

• Campaign planning
• Segmentation strategy
• Flow optimization
• List growth initiatives
• Lifecycle marketing programs
• Promotional email execution
• Retention marketing
• Performance reporting

You should be comfortable discussing revenue attribution, deliverability, engagement metrics, and customer lifetime value.

Lead the strategic direction of organic content initiatives.

Responsibilities include:

• Content calendar development
• Channel growth strategy
• Audience engagement initiatives
• Community-building opportunities
• Content performance analysis
• Cross-channel campaign integration

Primary channels include:

• Instagram
• Facebook
• YouTube
• Emerging social platforms

Act as the strategic owner of external paid media relationships.

Responsibilities include:

• Developing creative briefs
• Approving campaign direction
• Evaluating performance metrics
• Managing agency accountability
• Reviewing spend efficiency
• Optimizing customer acquisition efforts
• Ensuring alignment between paid media and broader campaign objectives

You should be comfortable analyzing:

• ROAS
• CAC
• CPA
• Conversion rates
• Revenue attribution
• Audience performance

The agency executes campaigns. You determine the strategy.

Partner with technical resources to improve customer acquisition and conversion.

Responsibilities include:

• Landing page strategy
• Product launch pages
• Promotional campaign pages
• Merchandising support
• Conversion-focused content recommendations
• Seasonal site experiences

Build and scale creator-driven growth initiatives.

Responsibilities include:

• Program development
• Influencer recruitment
• Affiliate management
• Product seeding campaigns
• Partnership negotiations
• Performance measurement
• ROI analysis

You will be responsible for establishing scalable creator relationships that support both brand awareness and revenue generation.

Serve as a guardian of the brand across all customer-facing channels.

Responsibilities include:

• Maintaining consistency across campaigns
• Reviewing creative assets
• Approving marketing materials
• Protecting brand voice and positioning
• Ensuring alignment between performance marketing and long-term brand equity

Use data to drive strategic decision-making.

You will regularly analyze:

• Email performance
• Ecommerce metrics
• Social engagement
• Paid media performance
• Website conversion data
• Customer acquisition trends
• Retention metrics
• Campaign ROI

Success will be measured by your ability to translate insights into actionable improvements.

• 4–6+ years of experience in DTC Marketing, Brand Marketing, Growth Marketing, Ecommerce Marketing, or Lifecycle Marketing
• Experience owning marketing channels and revenue outcomes for a consumer brand
• Hands-on experience with Klaviyo or similar lifecycle marketing platforms
• Strong understanding of ecommerce and consumer marketing
• Experience managing agencies and external partners
• Proven ability to develop and execute integrated marketing campaigns
• Strong analytical and reporting skills
• Excellent written and verbal English communication skills
• Ability to work independently and prioritize effectively

• Experience with Shopify-based brands
• Experience building influencer or affiliate programs
• Experience in outdoor, lifestyle, sporting goods, recreation, or consumer products industries
• Familiarity with Google Analytics and ecommerce reporting platforms
• Basic design proficiency in Canva or Adobe Creative Suite
• Experience scaling DTC revenue channels

The ideal candidate:

• Thinks like an owner
• Makes decisions using data
• Understands customer psychology
• Balances brand-building with performance marketing
• Is highly self-directed
• Thrives in entrepreneurial environments
• Understands how to scale consumer brands
• Communicates clearly with executive stakeholders

Within your first 90 days, you will:

• Launch and execute a comprehensive seasonal marketing calendar
• Improve email marketing performance and engagement metrics
• Take ownership of agency relationships and campaign planning
• Establish influencer and affiliate acquisition programs
• Implement reporting frameworks and KPI dashboards
• Create measurable improvements in channel performance and customer engagement