Digital B2B Marketing Manager

Location: Latin America (Remote Required)

Most marketing roles measure likes and clicks. This one measures pipeline and revenue.

We’re looking for a hands-on Demand Generation Manager with deep B2B experience driving pipeline growth for US markets through paid media, CRO, and full-funnel marketing campaigns.

This is an opportunity to join a fast-growing remote company supporting US-based businesses with high-performing global talent solutions. The role sits within the internal GTM team and is ideal for someone who enjoys building and optimizing a demand engine from the ground up.

This is not a people management role — it’s a highly execution-focused position for someone who thrives in ownership, testing, and performance-driven marketing.

• Own marketing-generated pipeline with a direct focus on qualified opportunities and revenue impact
• Build and execute multi-channel demand generation campaigns across paid media, LinkedIn, email, and content
• Partner closely with Sales to refine ICP targeting, improve lead quality, and optimize conversion rates throughout the funnel

• Launch, manage, and optimize paid campaigns across LinkedIn and Google Ads
• Own conversion rate optimization across landing pages, demo funnels, and high-intent website experiences
• Continuously identify funnel drop-offs and improve performance through testing and data analysis

• Track and report on funnel metrics, attribution, and pipeline performance
• Manage HubSpot workflows including lead capture, routing, automation, and reporting
• Build scalable systems and automations that improve operational efficiency and campaign execution

• 6+ years of experience in B2B demand generation or growth marketing
• Proven experience generating pipeline for US-based B2B buyers
• Strong hands-on paid media experience with direct ownership of campaign optimization
• Demonstrated CRO experience with measurable performance improvements
• Experience working within mid-market or high-growth environments
• Strong HubSpot proficiency (or equivalent CRM/marketing automation platform)
• Based in Latin America

• You think in pipeline and revenue, not vanity metrics
• You’ve successfully operated within lean or one-person demand generation teams
• You move quickly, test constantly, and make decisions based on performance data
• You’re comfortable writing conversion-focused copy and building landing page experiences yourself
• You confidently challenge assumptions when the data supports it