Meta Ads Strategist / Media Buyer - 18378

Job Title:  Meta Ads Strategist / Media Buyer ​​​​​​​

Salary: TBD (client is willing to match your rate; based on experience)
Schedule: Part time | 3-4 hours/week
Start Date: ASAP

A U.S.-based education company that teaches doctors high-converting patient consult and financial systems.

​​​​​​We are looking for a strategic Meta ads manager to oversee and optimize Facebook & Instagram campaigns for a high-ticket consulting business serving chiropractors in the U.S. who own a practice (~ 30K audience size).

This is not a task-based ad operator role.
We are looking for someone who can analyze performance, diagnose problems, and recommend clear strategic changes.

Our ad spend averages $8K–$12K/month, generating leads and call bookings for a premium coaching program.

This role requires someone who understands funnel economics, customer acquisition cost, and creative testing strategy, not just Ads Manager settings.

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  Reviewing campaign performance 2-3x weekly and identifying optimization opportunities

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  Recommending budget allocation across campaigns and ad sets

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  Diagnosing issues related to lead quality, conversion rates, and CAC

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  Identifying when campaigns should be scaled, paused, or restructured

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  Providing direction on new ad creative concepts and testing angles

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  Monitoring frequency, creative fatigue, and audience overlap

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  Recommending improvements to campaign structure and targeting

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  Ensuring conversion tracking and optimization events are set correctly

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This role is strategy and optimization only.

You will NOT be responsible for:

• Video editing

• Graphic design

• Creating ad creatives

• Writing landing pages

• Building funnels

You will direct what needs to be tested or improved weekly, and our internal team will produce the assets.

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You think like a growth strategist, not just a platform operator.

You are comfortable diagnosing:

• Why leads may be cheap but not converting

• When creative fatigue is hurting performance

• When campaign structure is limiting scale

• How to optimize for customer acquisition cost, not vanity metrics (i.e. CPM, engagement)

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• Experience managing Meta ad accounts spending $5K+/month

• Proven experience with lead generation or high-ticket offers

• Strong understanding of CAC, funnel conversion rates, and LTV

• Ability to analyze performance data and make clear recommendations

• Comfortable explaining optimization decisions