Field Marketing Manager

• →Develop Regional Marketing Strategies: Create comprehensive marketing plans tailored to specific regions to achieve business objectives and drive revenue growth,  both directly and through/with our community of partners and distributors.
• →Event Planning and Execution: Organize and execute various events such as trade shows, conferences, workshops, and product launches to engage with target audiences and generate leads.
• →Collaboration with Sales Team: Work closely with the sales team to understand their needs, provide marketing support, and ensure alignment between marketing activities and sales objectives.
• →Lead Generation: Implement lead generation campaigns utilizing a mix of online and offline channels, including email marketing, social media, direct mail, and advertising.
• →Content Development: Collaborate with the content marketing team to create compelling marketing materials, including brochures, case studies, whitepapers, and presentations, tailored to regional audiences.
• →Market Research and Analysis: Conduct market research to understand customer and partner needs, industry trends, and competitive landscape in each region. Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies.
• →Budget Management: Develop and manage marketing budgets for assigned regions, ensuring efficient allocation of resources to maximize ROI.
• →Partnership Development: Identify and cultivate partnerships with local organizations, industry associations, and influencers to expand brand reach and drive customer acquisition.
• →Brand Representation: Serve as the primary brand ambassador in assigned regions, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints.
• →Leadership: Provide guidance and support to regional sales teams, partners, distributors and external agencies to ensure successful execution of marketing initiatives.

• 5-8 years of experience in B2B marketing, with a focus on field or regional marketing roles.
• Experience in channel environments and the IT security industry is an advantage
• Autonomous and structured way of working
• Strong project management skills with the ability to multitask and prioritize tasks effectively.
• Excellent communication, collaboration, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Analytical mindset with proficiency in data analysis tools and techniques.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to travel frequently within assigned regions as needed.
• Fluent in German and English

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