Category Manager Global Brands

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Category ManagerProcurement & Purchasing

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Quick Summary

Key Responsibilities

Brand, Consumer, Shopper and Media. Your Impact Develop and execute annual brand growth strategies for Doritos, Lay’s and Cookies, ensuring alignment with global brand frameworks, category priorities,

Requirements Summary

Bachleor degree in Business Administration or Marketing. Preferred if a Master degree is added focused in Business Administration or Marketing. Skills: Entrepeneur Thinking, Result Driven,

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Category ManagerProcurement & Purchasing

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

~1 min read

Manage Global Brands cluster for Caricam, throughout the countries that build the cluster in the region by developing and executing strategies and key projects that reflects a profound business savvy focusing in 4 key points: Brand, Consumer, Shopper and Media.

Develop and execute annual brand growth strategies for Doritos, Lay’s and Cookies, ensuring alignment with global brand frameworks, category priorities, and business objectives.

Own brand performance delivery, monitoring key KPIs including Net Revenue, Volume, Market Share, Penetration, Brand Health, Equity Metrics, and Profitability.

Lead integrated marketing planning, developing consumer-centric campaigns across media, digital, shopper, PR, experiential, and retail touchpoints. (5S)

Drive innovation and renovation pipelines, identifying growth opportunities, managing stage-gate processes, and ensuring successful commercialization of new products and product/portfolio improvements.

Manage A&M (Advertising & Marketing) investments, optimizing budget allocation, ROI, working media efficiency, and resource prioritization across markets.

Translate global strategies into local execution, ensuring consistency of brand positioning, visual identity, messaging, and consumer experience across all markets.

Generate actionable consumer and category insights, leveraging market research, brand tracking, consumer data, and business analytics to identify growth opportunities and inform decision-making.

Lead cross-functional collaboration with Sales, Insights, R&D, Supply Chain, Finance, Revenue Management, Shopper Marketing, and Agency partners to deliver business results.

Optimize portfolio and price-pack architecture, ensuring the right assortment, affordability strategy, premiumization opportunities, and channel-specific solutions to maximize penetration and revenue growth.

Build brand equity and cultural relevance, strengthening distinctiveness, consumer engagement, innovation leadership, and brand purpose to drive long-term sustainable growth.

Requirements

~1 min read

Studies: Bachleor degree in Business Administration or Marketing. Preferred if a Master degree is added focused in Business Administration or Marketing.
Skills: Entrepeneur Thinking, Result Driven, Organized and with a high level analytical thinking and crative spirit. With strong people skills and be confortable to work with high-level management team.
Language: High level English and Spanish written and spoken.
Experience: 6-8 years in consumer goods in managerial positions, such as Brand Manager or Marketing Manager.
Strategic Thinking
Developing Talent
Influentian and aspirational Leadership
Driving Accountability
Stakeholder Management
Decision Quality
Business Agility
Innovation Mindset
Building High-Performance Teams

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self-learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
Financial wellness programs that will help you reach your goals in all stages of life.
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.