Senior Director, Field Marketing & ABX

• Develop and lead experiential marketing strategy that supports revenue growth, focusing on high-impact regional and vertical-specific campaigns.
• Collaborate with the sales and vertical teams to execute field marketing campaigns to drive pipeline creation and deal acceleration.
• Lead and mentor the event marketing team to ensure that events (industry conferences,  hosted, roundtables, etc.) are effectively driving pipeline and aligned with business goals.
• Own, scale and lead our annual summit: Conversion

• Own and lead the ABM/ABX strategy, working closely with sales and marketing to identify and target accounts in enterprise, core and vertical sales
• Design, execute, and optimize multi-channel ABX campaigns that drive engagement and conversion at every stage of the buyer journey.
• Utilize AI, data, and insights to continuously refine ABX tactics to increase pipeline growth, revenue, and target account penetration, with special focus on scaling our enterprise motion. 

• Collaborate with cross-functional teams (Core Sales, Enterprise, Vertical Sales, Growth and Product Marketing) to define GTM plans and ensure tight alignment on goals and execution.
• Develop scalable GTM motions with AI to maximize pipeline generation, deal velocity, and revenue growth.
• Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships.

• Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth.
• Set and manage KPIs related to field marketing and ABX efforts, reporting regularly on campaign performance, ROI, and revenue impact.
• Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy.

• Lead, mentor, and inspire the events and enterprise marketing teams, ensuring that all activities are strategically aligned with broader company goals.
• Foster a high-performance culture within the team, driving collaboration and accountability.
• Champion an AI-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights and performance tracking.

• Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 7 years in a leadership position.
• Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors.
• Deep curiosity for learning and applying advancements in AI
• Experience leading and scaling go-to-market strategies that directly impact revenue growth.
• Strong background in event marketing and managing large-scale events and field campaigns.
• Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results.
• Strong analytical skills, with the ability to leverage AI, data and insights to drive marketing decisions and optimizations.
• Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team.
• Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability.

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.