Senior Manager, Field Marketing

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers.

You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact.

If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you.

In this role, you will also be responsible to:

• →Strategy & Ownership
  • →Own the global field marketing and tradeshow strategy aligned to revenue targets
  • →Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs
  • →Partner closely with Sales leadership to align event investments to territory and account priorities
  • →Develop scalable playbooks for event planning, activation, and follow-up
• →Execution & Leadership (Player/Coach)
  • →Lead, mentor, and develop a team of 2 field marketing professionals
  • →Personally manage high-impact tier-1 tradeshows and strategic events
  • →Oversee execution of 12+ major tradeshows annually
  • →Drive execution of hundreds of field and partner events per year
  • →Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners
• →Operational Excellence
  • →Build and manage event budgets with strong ROI discipline
  • →Create standardized processes for planning, tracking, and post-event follow-up
  • →Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
  • →Drive pre-event enablement and post-event follow-up rigor across Sales teams
• →Data & Performance Management
  • →Define and track KPIs including:
    • →Pipeline generated and influenced
    • →Revenue attribution
    • →Cost per opportunity
    • →Event ROI
    • →Meeting conversion rates
  • →Deliver executive-level reporting and insights
  • →Continuously optimize channel mix based on performance data
  • →Leverage marketing automation and CRM systems to measure impact

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing

• Experience owning and executing large-scale tradeshows and high-volume field programs

• Demonstrated success driving pipeline and revenue through event programs

• Experience managing budgets and forecasting ROI

• Proven people manager with experience leading and developing direct reports

• Experience in high-growth B2B SaaS environments

• Familiarity with Salesforce and marketing automation platforms

• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems

• Ability to operate both strategically and tactically

• Exceptional cross-functional collaboration skills

• Highly organized with strong project management capabilities

• Strong executive presence and comfort presenting performance metrics to leadership

• Passion for process improvement and scalable systems

For candidates based in California, the expected salary range for this role is $150,000–$180,000+ bonus. Actual compensation will vary based on experience, qualifications, and location. This role may also be eligible for bonus, equity, and benefits.