Digital Marketing Specialist

The Digital Marketing Specialist will play a key role at Stacktics where we create and maintain industry-leading services and technologies to empower enterprises in Marketing Media Management & Strategy, Marketing Analytics and Cloud Computing.

• →Work with Performance Marketers, including Search, Programmatic Display and Social Marketing domain specialists.
• →Work with cross-functional team members from a range of marketing and technical disciplines.
• →Guide and support team members in executing digital media-related projects, spanning:
• →Enterprise best practices audits, where the successful candidate will act as Stacktics' primary expert and guide our team through extensive analysis, as a core component of Stacktics' Digital Ecosystem Transformation projects.
• →Perform anomaly troubleshooting, to dissect and diagnose complex performance trends and issues through exploratory problem solving, providing clear conclusions and remediation approaches to our clients.
• →Conduct Paid Search keyword research, analysis, bucketing, and MCC-level asset structuring reviews and recommendations.
• →Guide our core Analytics team in data collection strategies for the design and implementation of tracking codes (GTM, Google Analytics 360, Adobe, custom scripts).
• →Work with developers/engineers to enable custom database feeds (GA360, Adobe Analytics, CM360, DV360, SA360, Salesforce, Point of Sale Databases, etc.)
• →Perform output quality control (reports, post analyses, campaign setups, etc.).
• →Stay informed on the latest trends in the Digital Marketing industry through research, article reading, webinars, and industry events (including exclusive Google Partner only events).
• →Support business pitches that include digital media-related components (including estimating time/effort).
• →Collaborate, support, and work closely with other Stacktics business units to ensure efficient workflow and realize cross-functional opportunities and enhancements.
• →Deliver thought leadership and drive strategy within the marketing team and in support of wider company priorities.
• →Stay involved in technical client communications, prioritizing your time based on urgency and importance.
• →Collaborate, support, and work closely with the other functional groups to ensure efficient workflow and realize cross-functional opportunities and enhancements.

• →Maintain and exceed client satisfaction with Stacktics' deliverables, day-to-day work, and overall value as a partner
• →Adapt to ever-changing client needs and expectations
• →Maintain client satisfaction and happiness with deliverables, day-to-day work, and overall value as a partner
• →Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives.

• Candidates must be eligible to work in Canada.
• Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field.
• Minimum 5 years of experience in digital Performance Marketing.
• Minimum 2 years of client service and/or customer management experience (ideally in an agency environment).
• Proficient working knowledge/certification across Google Analytics, SA360, DV360, CM360, Facebook Ads, Google Ads, Google Search Console and Google Trends.
• Experience managing, mentoring, supervising, and coaching others is an asset.
• Proven success in managing, optimizing, and reporting on performance marketing campaigns.
• Solid understanding of how other media activities affect marketing campaigns.
• Strong analytical skills to generate actionable insights from data interpretation.
• Advanced knowledge of the Google Marketing Platform stack.
• Experience with A/B and/or Multivariate testing concepts.
• Strong written and verbal communication skills.

• Flexible Remote Working Policy (within Canada)
• 100% employer-paid benefits package
• Regular Lunch and Learns from your Team Mates
• Standing desks
• Fully-loaded kitchen: snacks/fruit/drinks
• Awesome Employee Events and Activities
• Participation in Community Engagement