Executive Director of Marketing

Executive Director of Marketing

The Executive Director of Marketing builds and leads Catholic University's demand generation engine: paid media, social media, and owned media (SEO and content/blogs), unified under a singleperformance-driven strategy that drives enrollment and strengthens brand position.As prospective students, families, and researchers increasingly discover and evaluate universities through AI-driven search and generative answer engines rather than traditional search results alone, theUniversity needs a deliberate strategy to ensure Catholic University is accurately represented, consistently cited, and competitively visible in these environments. The Executive Director will lead themarketing side of this build, working jointly with Brand/Creative and Communications to define, measure, and grow the University's presence in AI-generated answers.

 

The projected salary range for this position, which represents the full range of anticipated compensation, is: $160,000 to $165,000 annually

-8+ years of progressive marketing leadership experience, with direct ownership of paid media, social media, and SEO/content strategy.-Working knowledge of AI/generative search visibility (GEO, AEO, or equivalent emerging discipline), or a strong SEO/content foundation and a demonstrated ability to build new capabilities from scratch.-Direct experience building this function elsewhere is a plus, not a requirement.-Experience in higher education marketing, enrollment marketing, or another complex, multi-stakeholder consumer marketing environment preferred.-Proven ability to build and lead teams, manage significant budgets and vendor relationships, and translate performance data into executive-level strategic recommendations.-Strong cross-functional collaborator (Creative, Web, Communications, Enrollment, Advancement), comfortable presenting to senior governance bodies.