Standtogether3mo ago

Director of Marketing Strategy (Brand Planning)

United States·ArlingtonFull-timeexecutive

MarketingOtherMarketing Director

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Overview

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues.

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Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

Our culture is collaborative and celebrates innovation, personal responsibility, and the power of bottom-up solutions. We are looking for passionate and values-aligned talent to help us transform how society tackles its biggest challenges—one paradigm at a time.

Millions of Americans face barriers—poverty, addiction, division, family instability—that limit opportunity and well-being. Stand Together supports one of the nation’s most ambitious portfolios focused on strengthening communities and empowering people to solve problems in their local communities. A critical part of this work is building marketing strategies and campaigns that mobilize social entrepreneurs, philanthropists, and everyday citizens to foster a culture of contribution.

The Director of Marketing Strategy, Brand Planning for Strong and Safe Communities will play a pivotal role in defining the strategic marketing framework that guides our go-to-market campaigns. This leader serves as a strategic bridge between business leaders and marketing activation teams, translating organizational priorities into integrated marketing strategies that drive societal impact. They will work upstream with program leaders to identify opportunities where marketing can accelerate impact while partnering with activation teams to ensure all campaigns are grounded in clear objectives, data-driven insights, a coherent theory of change, and measurable outcomes.

Translate business priorities into integrated marketing strategies and campaign briefs, defining objectives, target audience strategy, positioning, messaging, value propositon of programs and measurement plans

Define the strategic marketing framework that guides go-to-market campaigns, ensuring marketing initiatives align with organizational priorities and deliver measurable outcomes

Serve as a strategic partner to program and business leaders to identify opportunities where marketing can create new value and accelerate impact

Develop MarComms investment recommendations, ensuring marketing resources are aligned to the highest-impact opportunities

Identify cultural insights, audience trends, and emerging opportunities that inform marketing experimentation and innovation

Pilot and scale new marketing approaches, including influencer engagement, partnerships, and new distribution channels, to expand reach and impact

Build learning agendas and collaborate with analytics teams to ensure campaigns generate actionable insights and continuously improve performance

Provide strategic oversight of campaign planning and execution, ensuring go-to-market campaigns effectively advance defined objectives and strategic priorities. 

Foster strong cross-functional collaboration across marketing, communications, digital, and analytics teams to deliver integrated marketing initiatives

10+ years of experience in marketing strategy, brand strategy, or integrated marketing leadership

Experience developing audience-driven marketing strategies and multi-channel campaigns

Ability to translate complex organizational goals into clear marketing strategies and actionable initiatives

Experience working in agency, brand, or integrated marketing environments preferred

Demonstrated success operating in matrixed organizations and influencing senior stakeholders

Strong analytical and strategic thinking skills, with the ability to translate insights and data into strategic direction

Familiarity with emerging and nontraditional marketing channels such as influencer partnerships, podcasting, and experiential engagement preferred

Exceptional communication and storytelling skills

Comfort operating in ambiguity and building strategies from first principles

Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.

A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.

Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.

Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.