Hyphenconnect23d ago

CMO (Web3) - APAC remote

APACRemotemid

MarketingMarketing Director

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Quick Summary

Overview

Job Description Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity.

Requirements Summary

Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem.

Technical Tools

MarketingMarketing Director

Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity.
Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences.
Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists.
Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.

Requirements

~1 min read

Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem.
Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design.
Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.